Business Commons^™

Innovating Authentically: Cultural Differentiation In The Animation Sector, Susan Standing, Craig Standing

Research outputs 2014 to 2021

This paper examines the concept of authentic innovation and the development of the animation industry in Malaysia. Authenticity is a concept that has been investigated from philosophical and institutional perspectives in the quest to explain the role of self-fulfillment and decision-making. It links with systems thinking because authenticity as a strategy requires a holistic approach since it is based upon values that influence action. The desire for authenticity can create expression outside the norms and produce innovation. We present interpretations of authenticity, explain the concept of authentic innovation and relate this to three case studies of Malaysian animation studios. We …

Offline Versus Online Travel Experience Sharing: The National Profile Of China, Songshan (Sam) Huang, Xiang Wei

Research outputs 2014 to 2021

Purpose: This study aims to examine the demographic differences of Chinese nationals’ travel experience sharing through different offline and online platforms.

Design/methodology/approach: Cross-tabulation analysis was applied on a national sample of 6081 respondents in China.

Findings: The study found that Chinese women tend to share travel experience more often than Chinese men; old people in China tend to use the face-to-face approach more than online or social media to share their travel experience. About 66.5 per cent of the survey sample used WeChat Moments to share their travel experience, highlighting WeChat as the dominating social media platform in China for …