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Full-Text Articles in Business
Developing And Validating A Chinese Cultural Value Scale In Tourism, Songshan (Sam) Huang, Jun Wen
Developing And Validating A Chinese Cultural Value Scale In Tourism, Songshan (Sam) Huang, Jun Wen
Research outputs 2014 to 2021
Chinese cultural values are important in understanding Chinese tourists’ behaviour. However, the literature is void of a relevant scale measuring Chinese cultural values in tourism. This research aims to develop and validate a Chinese cultural values scale in tourism (abbreviated as CCV-T). Following a rigorous scale development procedure and applying multi-stage studies, the research identified a 5-factor measurement scale of CCV-T, composed of 17 items with sufficient reliability and validity. The five Chinese cultural value factors are Leisure and Life Enjoyment (LLE), Filial Piety and Relationship (FPR), Self-fulfilment, Righteousness, and Humanity. The CCV-T scale provides a …
Scale Development And Validation Of Anime Tourism Motivations, Shang Liu, Dan Lai, Songshan (Sam) Huang, Zhiyong Li
Scale Development And Validation Of Anime Tourism Motivations, Shang Liu, Dan Lai, Songshan (Sam) Huang, Zhiyong Li
Research outputs 2014 to 2021
© 2020 Informa UK Limited, trading as Taylor & Francis Group. Anime tourism has emerged as an important form of tourism resulted from both online and offline human activities and interactions. However, investigations into anime tourism motivations remain limited. Using Chinese anime tourists as study subjects and employing a mixed methods approach, this study develops a five-dimension anime tourism motivation scale with sufficient reliability and validity. The five motivational factors are anime authenticity seeking, novelty, escape/relaxation, socialisation, and anime cultural exploration. The results help understand unique anime tourist behaviours, expand the current knowledge of media-induced tourism, and extend contemporary cultural …
Backpacker Identity: Scale Development And Validation, Ganghua Chen, Lijun Zhao, Songshan (Sam) Huang
Backpacker Identity: Scale Development And Validation, Ganghua Chen, Lijun Zhao, Songshan (Sam) Huang
Research outputs 2014 to 2021
Backpacker identity has attracted growing attention in backpacker tourism research. However, there still lacks a valid scale to measure backpacker identity. Guided by Social Identity Theory (SIT), this study aims to develop and validate a scale to measure backpacker identity in the Chinese context. The study used two Chinese backpacker samples in two stages (Study 1, n=190; Study 2, n=323) to establish the psychometric properties of a backpacker identity scale (BIS). Following the process of scale development, a three-dimension (i.e., self-categorization, group self-value, and group self-evaluation) backpacker identity measurement model was identified. The refined scale with 16 measurement …
Online Brand Advocacy (Oba): The Development Of A Multiple Item Scale, Violetta Wilk, Geoffrey Norman Soutar, Paul Harrigan
Online Brand Advocacy (Oba): The Development Of A Multiple Item Scale, Violetta Wilk, Geoffrey Norman Soutar, Paul Harrigan
Research outputs 2014 to 2021
Purpose: Despite an increasing interest in online brand advocacy (OBA) and the importance of online brand conversations, OBA’s conceptualization, dimensionality and measurement are unclear, which has created confusion. This paper aims to answer calls from researchers and practitioners for a better understanding and measurement of OBA. The development and validation of a parsimonious and practical OBA scale is outlined in this paper. Design/methodology/approach: A multi-methods, multi-stage approach was followed to develop a parsimonious OBA scale. From an initial pool of 96 items obtained from qualitative research and from items used in prior general brand advocacy scales, a test-retest reliability study …