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With Regard To Programmatic Advertising, Are Lewis' Findings On Cultural Dimensions Still Valid For Millennials In The 21st Century?, Robert Niemi Jan 2019

With Regard To Programmatic Advertising, Are Lewis' Findings On Cultural Dimensions Still Valid For Millennials In The 21st Century?, Robert Niemi

Senior Honors Theses and Projects

This bachelor thesis discusses new forms of advertising with respect to cultural communication. Specifically, it analyzes whether the Lewis Model of Cross-Cultural Communication needs to be updated with regard to programmatic advertising and millennials in the 21st century. In order to do so, a survey among internationals in various countries from different cultures was conducted to gather information. The survey consisted of 24 different questions on the participant's cultural background and their perception of programmatic advertising. Finally, this paper had to conclude that there was not sufficient evidence present in the survey to actually update the Lewis Model of Cross-Cultural …


The Role Of American Culture In The Convergence Process Of International And United States Financial Accounting Principles, Umarbek U. Rabbimov Jan 2014

The Role Of American Culture In The Convergence Process Of International And United States Financial Accounting Principles, Umarbek U. Rabbimov

Senior Honors Theses and Projects

The aim of this study is to analyze the role of American culture in the process of the International Financial Reporting Standards and U.S. Generally Accepted Accounting Principles convergence.


Towards Successful Implementation Of 5ss In A U.S. Manufacturing Company With Indian Sub-Continent Workers, Syed Shahzad Naqvi Sep 2013

Towards Successful Implementation Of 5ss In A U.S. Manufacturing Company With Indian Sub-Continent Workers, Syed Shahzad Naqvi

Master's Theses and Doctoral Dissertations

XYZ is a manufacturing organization located in Michigan, in the Eastern North Central U.S., and it has a diverse workforce consisting of immigrants from Asia, Europe, and South America. The majority of the workers are immigrants from the Indian Sub-Continent. XYZ has been in the process of implementing 5Ss; however, it has been unable to sustain 5S standards. This study was conducted to identify the role of the Indian Sub-Continent workers’ culture and religion on 5S implementation and to suggest how this company can work with this group in successfully implementing the 5Ss.

The researcher is employed in this organization …