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Full-Text Articles in Business
Participation Willingness In Web Surveys: Exploring Effect Of Sponsoring Corporation’S And Survey Provider’S Reputation, Jiaming Fang, Chao Wen, Robert Pavur
Participation Willingness In Web Surveys: Exploring Effect Of Sponsoring Corporation’S And Survey Provider’S Reputation, Jiaming Fang, Chao Wen, Robert Pavur
Chao Wen
Prior research involving response rates in Web-based surveys has not adequately addressed the effect of the reputation of a sponsoring corporation that contracts with a survey provider. This study investigates the effect of two factors, namely, the reputation of a survey’s provider and the reputation of a survey’s sponsoring corporation, on the willingness of potential respondents to participate in a Web survey. Results of an experimental design with these two factors reveal that the sponsoring corporation’s and the survey provider’s strong reputations can induce potential respondents to participate in a Web survey. A sponsoring corporation’s reputation has a greater effect …
Participation Willingness In Web Surveys: Exploring Effect Of Sponsoring Corporation’S And Survey Provider’S Reputation, Jiaming Fang, Chao Wen, Robert Pavur
Participation Willingness In Web Surveys: Exploring Effect Of Sponsoring Corporation’S And Survey Provider’S Reputation, Jiaming Fang, Chao Wen, Robert Pavur
Faculty Research & Creative Activity
Prior research involving response rates in Web-based surveys has not adequately addressed the effect of the reputation of a sponsoring corporation that contracts with a survey provider. This study investigates the effect of two factors, namely, the reputation of a survey’s provider and the reputation of a survey’s sponsoring corporation, on the willingness of potential respondents to participate in a Web survey. Results of an experimental design with these two factors reveal that the sponsoring corporation’s and the survey provider’s strong reputations can induce potential respondents to participate in a Web survey. A sponsoring corporation’s reputation has a greater effect …
Participation Willingness In Web Surveys: Exploring Effect Of Sponsoring Corporation’S And Survey Provider’S Reputation, Jiaming Fang, Chao Wen, Robert Pavur
Participation Willingness In Web Surveys: Exploring Effect Of Sponsoring Corporation’S And Survey Provider’S Reputation, Jiaming Fang, Chao Wen, Robert Pavur
Faculty Research & Creative Activity
Prior research involving response rates in Web-based surveys has not adequately addressed the effect of the reputation of a sponsoring corporation that contracts with a survey provider. This study investigates the effect of two factors, namely, the reputation of a survey’s provider and the reputation of a survey’s sponsoring corporation, on the willingness of potential respondents to participate in a Web survey. Results of an experimental design with these two factors reveal that the sponsoring corporation’s and the survey provider’s strong reputations can induce potential respondents to participate in a Web survey. A sponsoring corporation’s reputation has a greater effect …