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Open Access. Powered by Scholars. Published by Universities.®

Eastern Illinois University

2012

Mixed-mode survey

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Full-Text Articles in Business

An Assessment Of Equivalence Between Internet And Paper-Based Surveys: Evidence From Collectivistic Cultures, Jiaming Fang, Chao Wen, Victor R. Prybutok Sep 2012

An Assessment Of Equivalence Between Internet And Paper-Based Surveys: Evidence From Collectivistic Cultures, Jiaming Fang, Chao Wen, Victor R. Prybutok

Chao Wen

Little research exists that addresses the equivalence in collectivistic cultures of paper- versus Internet-based surveys. This study addressed this gap and examined the measurement equivalence of individual innovativeness scales between Internet surveys and paper-based surveys within a collectivistic culture (with China serving as our example). The study analyzed and compared survey data from both paper and web-based surveys using confirmatory factor analysis. The assessment of invariance included the levels of configural, metric, scalar, and covariance invariance. The means and variance of latent variables were also compared. The results show that measurements are invariant at the two levels (configural and metric), …


An Assessment Of Equivalence Between Internet And Paper-Based Surveys: Evidence From Collectivistic Cultures, Jiaming Fang, Chao Wen, Victor Prybutok Sep 2012

An Assessment Of Equivalence Between Internet And Paper-Based Surveys: Evidence From Collectivistic Cultures, Jiaming Fang, Chao Wen, Victor Prybutok

Faculty Research & Creative Activity

Little research exists that addresses the equivalence in collectivistic cultures of paper- versus Internet-based surveys. This study addressed this gap and examined the measurement equivalence of individual innovativeness scales between Internet surveys and paper-based surveys within a collectivistic culture (with China serving as our example). The study analyzed and compared survey data from both paper and web-based surveys using confirmatory factor analysis. The assessment of invariance included the levels of configural, metric, scalar, and covariance invariance. The means and variance of latent variables were also compared. The results show that measurements are invariant at the two levels (configural and metric), …


An Assessment Of Equivalence Between Internet And Paper-Based Surveys: Evidence From Collectivistic Cultures, Jiaming Fang, Chao Wen, Victor R. Prybutok Sep 2012

An Assessment Of Equivalence Between Internet And Paper-Based Surveys: Evidence From Collectivistic Cultures, Jiaming Fang, Chao Wen, Victor R. Prybutok

Faculty Research & Creative Activity

Little research exists that addresses the equivalence in collectivistic cultures of paper- versus Internet-based surveys. This study addressed this gap and examined the measurement equivalence of individual innovativeness scales between Internet surveys and paper-based surveys within a collectivistic culture (with China serving as our example). The study analyzed and compared survey data from both paper and web-based surveys using confirmatory factor analysis. The assessment of invariance included the levels of configural, metric, scalar, and covariance invariance. The means and variance of latent variables were also compared. The results show that measurements are invariant at the two levels (configural and metric), …