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Full-Text Articles in Business
It Is Not For Fun: An Examination Of Social Network Site Usage, Chenyan Xu, Sherry Ryan, Victor Prybutok, Chao Wen
It Is Not For Fun: An Examination Of Social Network Site Usage, Chenyan Xu, Sherry Ryan, Victor Prybutok, Chao Wen
Chao Wen
Social networking sites (SNS) have become a significant component of people’s daily lives and have revolutionized the ways that business is conducted, from product development and marketing to operation and human resource management. However, there have been few systematic studies that ask why people use such systems. To try to determine why, we proposed a model based on uses and gratifications theory. Hypotheses were tested using PLS on data collected from 148 SNS users. We found that user utilitarian (rational and goal-oriented) gratifications of immediate access and coordination, hedonic (pleasure-oriented) gratifications of affection and leisure, and website social presence were …
It Is Not For Fun: An Examination Of Social Network Site Usage, Chenyan Xu, Sherry Ryan, Victor Prybutok, Chao Wen
It Is Not For Fun: An Examination Of Social Network Site Usage, Chenyan Xu, Sherry Ryan, Victor Prybutok, Chao Wen
Faculty Research & Creative Activity
Social networking sites (SNS) have become a significant component of people’s daily lives and have revolutionized the ways that business is conducted, from product development and marketing to operation and human resource management. However, there have been few systematic studies that ask why people use such systems. To try to determine why, we proposed a model based on uses and gratifications theory. Hypotheses were tested using PLS on data collected from 148 SNS users. We found that user utilitarian (rational and goal-oriented) gratifications of immediate access and coordination, hedonic (pleasure-oriented) gratifications of affection and leisure, and website social presence were …
It Is Not For Fun: An Examination Of Social Network Site Usage, Chenyan Xu, Sherry Ryan, Victor Prybutok, Chao Wen
It Is Not For Fun: An Examination Of Social Network Site Usage, Chenyan Xu, Sherry Ryan, Victor Prybutok, Chao Wen
Faculty Research & Creative Activity
Social networking sites (SNS) have become a significant component of people’s daily lives and have revolutionized the ways that business is conducted, from product development and marketing to operation and human resource management. However, there have been few systematic studies that ask why people use such systems. To try to determine why, we proposed a model based on uses and gratifications theory. Hypotheses were tested using PLS on data collected from 148 SNS users. We found that user utilitarian (rational and goal-oriented) gratifications of immediate access and coordination, hedonic (pleasure-oriented) gratifications of affection and leisure, and website social presence were …