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Full-Text Articles in Business
Predicting Potential Respondents’ Decision To Participate In Web Surveys, Chao Wen, Jiaming Fang
Predicting Potential Respondents’ Decision To Participate In Web Surveys, Chao Wen, Jiaming Fang
Faculty Research & Creative Activity
Web-based surveys have received increasing attention given the potential benefits of convenience, low cost, and time saving compared with other survey modes. However, the use of the internet to collect data is restrained by the lack of willingness of people to respond. The objective of this research is to expose the determinants of intention to participate in a web survey. Based on the theory of reasoned action, this research proposes a model encompassing attitude toward a web survey, social norm, moral obligation, trust in the sponsor of a survey, topic involvement, topic sensitivity, and reputation of the sponsor to predict …
Predicting Potential Respondents’ Decision To Participate In Web Surveys, Chao Wen, Jiaming Fang
Predicting Potential Respondents’ Decision To Participate In Web Surveys, Chao Wen, Jiaming Fang
Chao Wen
Web-based surveys have received increasing attention given the potential benefits of convenience, low cost, and time saving compared with other survey modes. However, the use of the internet to collect data is restrained by the lack of willingness of people to respond. The objective of this research is to expose the determinants of intention to participate in a web survey. Based on the theory of reasoned action, this research proposes a model encompassing attitude toward a web survey, social norm, moral obligation, trust in the sponsor of a survey, topic involvement, topic sensitivity, and reputation of the sponsor to predict …
Predicting Potential Respondents’ Decision To Participate In Web Surveys, Chao Wen, Jiaming Fang
Predicting Potential Respondents’ Decision To Participate In Web Surveys, Chao Wen, Jiaming Fang
Faculty Research & Creative Activity
Web-based surveys have received increasing attention given the potential benefits of convenience, low cost, and time saving compared with other survey modes. However, the use of the internet to collect data is restrained by the lack of willingness of people to respond. The objective of this research is to expose the determinants of intention to participate in a web survey. Based on the theory of reasoned action, this research proposes a model encompassing attitude toward a web survey, social norm, moral obligation, trust in the sponsor of a survey, topic involvement, topic sensitivity, and reputation of the sponsor to predict …