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Eastern Illinois University

Series

2001

Articles 1 - 5 of 5

Full-Text Articles in Business

Lcbas Newsletter December 10, 2001, Eastern Illinois University Dec 2001

Lcbas Newsletter December 10, 2001, Eastern Illinois University

LCBAS Newsletters

No abstract provided.

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Lcbas Newsletter October 1, 2001, Eastern Illinois University Oct 2001

Lcbas Newsletter October 1, 2001, Eastern Illinois University

LCBAS Newsletters

No abstract provided.

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Lcbas Newsletter August 17, 2001, Eastern Illinois University Aug 2001

Lcbas Newsletter August 17, 2001, Eastern Illinois University

LCBAS Newsletters

No abstract provided.

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Franchising From The Franchisee's Perspective, Marko Grunhagen, Robert A. Mittelstaedt Jun 2001

Franchising From The Franchisee's Perspective, Marko Grunhagen, Robert A. Mittelstaedt

Faculty Research & Creative Activity

The focus of this article is on the emergence and development of multi-unit franchising in the USA from the franchisee's perspective. After a historical summary of the development of franchising from a marketing viewpoint, a typology of different franchisee types is provided, and the multi-unit franchising paradox is presented. The article offers a discussion of reasons why individuals might be enticed to become multi-unit franchisees. Emphasis is placed on entrepreneurship as a possible motive for sequential owners' involvement as multi-unit franchisees. The article concludes by providing encouragement for future research to investigate the issue empirically.

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Lcbas Newsletter May 1, 2001, Eastern Illinois University May 2001

Lcbas Newsletter May 1, 2001, Eastern Illinois University

LCBAS Newsletters

No abstract provided.

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