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- Web survey (2)
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- Measurement invariance (1)
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- Web surveys (1)
Articles 1 - 5 of 5
Full-Text Articles in Business
An Assessment Of Equivalence Between Internet And Paper-Based Surveys: Evidence From Collectivistic Cultures, Jiaming Fang, Chao Wen, Victor R. Prybutok
An Assessment Of Equivalence Between Internet And Paper-Based Surveys: Evidence From Collectivistic Cultures, Jiaming Fang, Chao Wen, Victor R. Prybutok
Chao Wen
Little research exists that addresses the equivalence in collectivistic cultures of paper- versus Internet-based surveys. This study addressed this gap and examined the measurement equivalence of individual innovativeness scales between Internet surveys and paper-based surveys within a collectivistic culture (with China serving as our example). The study analyzed and compared survey data from both paper and web-based surveys using confirmatory factor analysis. The assessment of invariance included the levels of configural, metric, scalar, and covariance invariance. The means and variance of latent variables were also compared. The results show that measurements are invariant at the two levels (configural and metric), …
The Role Of National Culture On Relationships Between Customers’ Perception Of Quality, Values, Satisfaction, And Behavioral Intentions, Chao Wen, Hong Qin, Victor R. Prybutok, Charles Blankson
The Role Of National Culture On Relationships Between Customers’ Perception Of Quality, Values, Satisfaction, And Behavioral Intentions, Chao Wen, Hong Qin, Victor R. Prybutok, Charles Blankson
Chao Wen
The purpose of this paper is to examine the influence of individualistic cultures (such as the American culture) and collectivistic cultures (such as the Chinese culture) on the interrelationship among service quality, food quality, perceived value, customer satisfaction, and behavioral intentions in the fast-food industry. First, the authors provide empirical evidence of the robust relationships among the constructs across diverse cultures. Second, they investigate how moderator variables such as customer age, gender, and national culture affect customer behavioral intentions. Moreover, they examine how national culture, as a moderator, affects the magnitude of the relationships among these constructs. Using survey data …
It Is Not For Fun: An Examination Of Social Network Site Usage, Chenyan Xu, Sherry Ryan, Victor Prybutok, Chao Wen
It Is Not For Fun: An Examination Of Social Network Site Usage, Chenyan Xu, Sherry Ryan, Victor Prybutok, Chao Wen
Chao Wen
Social networking sites (SNS) have become a significant component of people’s daily lives and have revolutionized the ways that business is conducted, from product development and marketing to operation and human resource management. However, there have been few systematic studies that ask why people use such systems. To try to determine why, we proposed a model based on uses and gratifications theory. Hypotheses were tested using PLS on data collected from 148 SNS users. We found that user utilitarian (rational and goal-oriented) gratifications of immediate access and coordination, hedonic (pleasure-oriented) gratifications of affection and leisure, and website social presence were …
Participation Willingness In Web Surveys: Exploring Effect Of Sponsoring Corporation’S And Survey Provider’S Reputation, Jiaming Fang, Chao Wen, Robert Pavur
Participation Willingness In Web Surveys: Exploring Effect Of Sponsoring Corporation’S And Survey Provider’S Reputation, Jiaming Fang, Chao Wen, Robert Pavur
Chao Wen
Prior research involving response rates in Web-based surveys has not adequately addressed the effect of the reputation of a sponsoring corporation that contracts with a survey provider. This study investigates the effect of two factors, namely, the reputation of a survey’s provider and the reputation of a survey’s sponsoring corporation, on the willingness of potential respondents to participate in a Web survey. Results of an experimental design with these two factors reveal that the sponsoring corporation’s and the survey provider’s strong reputations can induce potential respondents to participate in a Web survey. A sponsoring corporation’s reputation has a greater effect …
Predicting Potential Respondents’ Decision To Participate In Web Surveys, Chao Wen, Jiaming Fang
Predicting Potential Respondents’ Decision To Participate In Web Surveys, Chao Wen, Jiaming Fang
Chao Wen
Web-based surveys have received increasing attention given the potential benefits of convenience, low cost, and time saving compared with other survey modes. However, the use of the internet to collect data is restrained by the lack of willingness of people to respond. The objective of this research is to expose the determinants of intention to participate in a web survey. Based on the theory of reasoned action, this research proposes a model encompassing attitude toward a web survey, social norm, moral obligation, trust in the sponsor of a survey, topic involvement, topic sensitivity, and reputation of the sponsor to predict …