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Articles 1 - 4 of 4
Full-Text Articles in Business
Social Media Marketing Strategies In The Organic Food Industry, John Haff
Social Media Marketing Strategies In The Organic Food Industry, John Haff
Senior Theses
This study used content analysis to review the social media marketing strategies of the organic food industry. The results reveal which social media channels are being used and which social media marketing strategies are being used. Qualitative techniques were used to generate a pool of eight organic companies. The social media channels used were highlighted by Chanthinok, Ussahawanitichakit, and Jhundra-indra (2015) as those used by frequency and the ability of the application to achieve the desired marketing goal. The marketing strategies assessed were categorized first as transformational or informational and then further subcategorized by the way it is perceived by …
The Sustainable Future Of The Modern Fashion Industry, Zhanna Kutsenkova
The Sustainable Future Of The Modern Fashion Industry, Zhanna Kutsenkova
Honors Theses
Sustainable fashion is a recent movement within the fashion industry that aims to reduce textile waste and environmental depletion while increasing ethical treatment of workers; the goal is to slow down the global production and consumption process in order to form an industry that will be more sustainable in the long run. Along with the development of more socially and eco-conscious production and marketing practices, there is still room for the sustainable fashion movement to grow beyond its current scope. With the support of growing information networks and brand transparency consumers will be better equipped than ever before to make …
The Magic Behind The Magic: Discovering Why The Walt Disney Company Is So Successful, Chloe Becker
The Magic Behind The Magic: Discovering Why The Walt Disney Company Is So Successful, Chloe Becker
Honors Theses
One might not realize the empire standing behind the brand name “Disney” and what has gone into the creation of such a multifaceted business model that is leading the industry. While Disney, officially called The Walt Disney Company, has hand-crafted every element of the magical experiences and creations they put forward, there is an underlying business model and leadership skill-set that has brought the company ahead of the rest. It is within the social sciences that we can focus on this model and how it affects the rest of the film and mass media companies who strive to mimic the …
Understanding Youtube Culture And How It Affects Today's Media, Jessica A. Zanatta
Understanding Youtube Culture And How It Affects Today's Media, Jessica A. Zanatta
Senior Theses
The rise and growth of YouTube has created some of the biggest social media and marketing entrepreneurs and has enabled its audience to navigate the platform to their liking. Because of the business franchise YouTube has become a catalyst for famous YouTube creators, regular people with a dream to make it in the “Hollywood Industry.” YouTube provided the resources to these stars, so they would could share their content and be given the opportunity to partner with other Public Relations and Marketing teams for other businesses.