Business Commons^™

Vignettes: Social Media Practices Of Selected Social Enterprises In The Philippines, Raymund B. Habaradas, Ian Benedict R. Mia

Center for Business Research and Development

Social media enable firms to engage their consumers at a lower cost and at a higher level of efficiency than traditional communication tools. Using the typology for social media marketing of Coursaris et al (2013), we illustrate how two Philippine social enterprises, namely Human Nature and HOPE, utilize social media, specifically their Facebook brand pages, to promote their social and economic objectives.

Our exploratory study shows that social enterprises adopt different approaches in crafting the messages they release on social media. Their choice of highlighting either their products or their advocacies are influenced by the nature of their products and …

Community Based Entrepreneurship: An Alternative Social Enterprise Model For Small Communities In Poor Municipalities, Emilina R. Sarreal

Angelo King Institute for Economic and Business Studies (AKI)

According to theories, the economic goal is the primary consideration of entrepreneurs when embarking on new ventures. The emergence of successful business districts or social organizations brought about a surging interest in combining the network of relationships, specifically at the local level, relative to entrepreneurial activities.