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Full-Text Articles in Business
Firm Performance As A Function Of Entrepreneurial Orientation And Strategic Planning Practices, James W. Kroeger
Firm Performance As A Function Of Entrepreneurial Orientation And Strategic Planning Practices, James W. Kroeger
ETD Archive
New business creation is essential for our nation's economy and accounts for all net new job creation. However, 56 of small businesses fail within four years of startup. One way to address this issue is to employ an approach combining an entrepreneurial orientation (EO) with key strategic management planning practices for firms seeking to gain a competitive advantage and improve firm performance. Entrepreneurial orientation is the propensity of firms to be innovative, proactive, and be willing to take risks. This research project empirically investigated the relationship among a firm's scanning intensity, locus of planning, planning flexibility and entrepreneurial orientation and …
Market Research In Guided Market Place, Andrew C. Gross, László Szabó
Market Research In Guided Market Place, Andrew C. Gross, László Szabó
Marketing
Reports on the rapid organizational growth of market research in Hungary. Improvement in the production orientation of managers and the existence of sellers' markets; Coordination of state and enterprise planning; Development of autonomous market research institutes oriented toward domestic markets.