Business Commons^™

Lost In Digitization: Physical Products Are Vessels For Social Meaning, Oden H. Groth

Dissertations, Theses, and Capstone Projects

The explosion in digitization means that consumers increasingly have the opportunity to choose between digital and physical versions of products — for example, between an eBook and a paperback book. However, despite the popularity of digital objects, many people nonetheless prefer physical equivalents. This dissertation explores one reason why this may be the case; namely, that physical versions of objects and products are better vessels for social meaning. In chapter 1, explore the specialness of physical objects, and posit that materiality is critical for holding and embodying significance. In chapter 2, I investigate the effects of product format on perceptions …

How Innovation Occurs In The Software Industry: A Qualitative Study On Innovation Management, Jihoon Rim

Student Theses and Dissertations

Research in innovation has been widely conducted by academics. However, many of them merely define associations among innovation factors, findings are often contradictory, and research that involves innovation leaders with rich experiences, both successes and failures, is rare. Thus, how to best innovate remains a question among practitioners. This qualitative research is aimed at filling this gap in the literature. To that end, 23 innovation leaders, most of whom founded software companies worth hundreds of millions to billions of dollars, were interviewed with a grounded theory approach using Peter Drucker’s innovation theory as a lens through which to view new …

Space Opens Its Doors To Unexpected Players, One Of Them Paraguay, Macarena Carrizosa

Capstones

Paraguay successfully sent its first native satellite into orbit in 2021, proving how essential and accessible the industry has become, even for developing countries. This article looks at how knowledge and technology transfer programs combined with a lower cost of entry helped Paraguay reach its first major milestone in the space industry, having its own satellite.

The Vibe, Sarah P. Douglass

Capstones

The Vibe is a long-form narrative about where tech is taking the female orgasm. The piece concludes that physiological research is a required next step when creating the climax of the future.

http://sarahpdouglass.com

Reshaping The Event Horizon‑ Marketing Utopia At Music Festivals, Justin D. Joffe

Capstones

Imagine a world where every leisure activity is tracked, recorded, and then analyzed as market research according to your age and gender demographic. Imagine the next phase after smartphone payments, when a chip linking your finances isn’t in your phone, but on your wrist. Imagine a vast field of fellow fun-­‐seekers, eating, drinking and dancing in hedonistic, chemically enhanced utopia. Such a scene certainly requires some open-­‐ mindedness and improvisation, sure, a willingness to submit oneself to a vulnerable environment of whimsy. Now imagine being subtly exposed to advertisements in such a mindset. It’s no Orwellian controlled dystopia, really. You’ve …