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Articles 1 - 12 of 12
Full-Text Articles in Business
A Study Of Strategies For Successful Enterprise Resource Planning Implementation In A Merger And Acqusition Environment, Maricelle Casquejo Thomas
A Study Of Strategies For Successful Enterprise Resource Planning Implementation In A Merger And Acqusition Environment, Maricelle Casquejo Thomas
Theses Digitization Project
This project will be focusing on the business problem of integrating information systems within a M & A organization, in this case to a SAP platform. SAP is the platform the parent company uses to run its corporate business functions.
Reinforce Customer Satisfaction Through Enterprise Resource Planning And Supply Chain Management Integration, Yu-Hsiang Chen
Reinforce Customer Satisfaction Through Enterprise Resource Planning And Supply Chain Management Integration, Yu-Hsiang Chen
Theses Digitization Project
The purpose of this project is to try and establish a blueprint for integrating Enterprise Resource Planning (ERP) and Supply Chain Management (SCM). ERP and SCM have become popular in many industries because they help companies improve their Information Systems (IS) which helps support their operational goals. New technology is being used in resource planning and e-commerce and a stable supply chain helps corporations integrate many basic applications. This helps facilitate smooth supplier-customer interactions while minimizing transaction costs. This project is trying to provide a way in which to implement ERP systems properly into SCM. It should result in improved …
The New York Stock Exchange/Euronext Merge, Di Wu
The New York Stock Exchange/Euronext Merge, Di Wu
Theses Digitization Project
The purpose of this project is to discuss the merger between NYSE Group and Euronext, forming a new holding company named NYSE Euronext.
Analysis Of Trade Dependence And Correlation Of Market Returns Between The United States And Nordic Countries, Helen Saar
Theses Digitization Project
The purpose of the present research paper was three fold. First, determine if there is a trade interdependence between the United States and Nordic countries (Denmark, Finland, Sweden, and Baltic States). Second, determine if there is correlation between the respective equity markets. Third, determine if the changes in the trade relations lead to the changes in stock market correlations. The hypothesis of the project was that weaker trade relations between two countries would lead to lower correlation between their stock markets, providing beneficial opportunities for portfolio diversification. The overall objective is to ascertain if Nordic markets are good targets to …
The Impact Of Corporate Stadium Sponsorship, Yi-Chun Kuo
The Impact Of Corporate Stadium Sponsorship, Yi-Chun Kuo
Theses Digitization Project
The purpose of this study is to investigate the impact corporate stadium naming rights. In particular, this project will assess consumer perceptions of stadium naming rights as a means for determining its effectiveness as a marketing approach. A survey of CSUSB students was conducted in order to obtain their perceptions of the relative marketing attractiveness of naming rights for a local minor league baseball stadium.
The Different Perceptions Toward Hybrid Vehicles Between United States And China, Jim Chang Chun-Hsiung
The Different Perceptions Toward Hybrid Vehicles Between United States And China, Jim Chang Chun-Hsiung
Theses Digitization Project
The purpose of this study was to determine Chinese and U.S. consumers' attitudes and perceptions toward hybrid cars and the likelihood of purchasing one in the future.
Selection Of Small Package Transportation Companies: An Empirical Analysis, Scott Lee Williams
Selection Of Small Package Transportation Companies: An Empirical Analysis, Scott Lee Williams
Theses Digitization Project
The purpose of this study was to determine the criteria used when choosing small package transportation companies. The results suggested that small package transportation industry marketers should focus their marketing efforts towards on-time delivery.
A Content Analysis Of Print Advertising From The United States And Hong Kong, Ka Man Carman Chu
A Content Analysis Of Print Advertising From The United States And Hong Kong, Ka Man Carman Chu
Theses Digitization Project
The purpose of this study was to extend the research in cross-cultural advertising by investigating the differences in cosmetics and fragrance advertising in Hong Kong and the United States.
A Comparative Study Of Product Placement In Movies In The United States And Thailand, Woraphat Banchuen
A Comparative Study Of Product Placement In Movies In The United States And Thailand, Woraphat Banchuen
Theses Digitization Project
The purpose of this research was to compare the presence of product placement in movies across two different cultures, namely the U.S. and Thailand. In particular, this research examined the frequency of product placement in movies, the position of product placement in movies, and the target audiences in the U.S. and Thailand.
The Potage Of Chinese Stocks: Strengths And Weaknesses For United States Investors, Shubhi Srivastava
The Potage Of Chinese Stocks: Strengths And Weaknesses For United States Investors, Shubhi Srivastava
Theses Digitization Project
The thesis examined the differences between the Chinese market, a fast-growing emerging market, and that of the United States, a well-known developed market. In order to understand the overall performance of the Chinese stock market, the research compared the risk and returns characteristics of Chinese stock markets using the S & P 500 Index for the 2000-2005 period. Findings show that significant differences exist between the Chinese and the U.S. markets. The thesis also attempted to identify the characteristics of the Chinese markets that hinder their efficiency.
Impact Of Brand Equity On The Purchasing Of Consumer Durables, David Michael Wells
Impact Of Brand Equity On The Purchasing Of Consumer Durables, David Michael Wells
Theses Digitization Project
The purpose of this research was to demonstrate the importance of brand equity in the purchase of consumer durable goods, specifically heating, ventilation and air conditioning (HVAC) systems.
Impact Of Cultural Factors On Transnational Teams: Diversity, Adaptation, Communication Quality, And Trust, Shu-Yir Lee
Impact Of Cultural Factors On Transnational Teams: Diversity, Adaptation, Communication Quality, And Trust, Shu-Yir Lee
Theses Digitization Project
The present research proposes a general model of Transnational Teams (TNTs) to investigate how value placed on cultural diversity, cultural adaptation, communication quality, and trust affect the performance of TNTs and their interaction to each other. TNTs contribute to decisions about a firm's total portfolio of transnational interests, global brands and products, organizational configuration, and global sourcing strategy. Qualitative and quantitative methods are applied in this study of thirty members of TNTs from diverse teams. Based on the qualitative and quantitative analysis, relationships between theory and practice are examined. The analysis shows that there is a strong relationship between trust …