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Firm Impact Of Cal Pacific Specialty Foods Establishing A Diverse Customer Base, Anthony Luis De Alcuaz

Agribusiness

When Cal Pacific was established it was imperative to establish a diverse customer base. This study proved through empirical evidence that Cal Pacific's establishment of a new and diverse customer base, after being founded, paved the way for the vast success of the company in past years. The sales reports, balance sheets, income statements, and depth interview responses exemplify the correlation of Cal Pacific's success to its customer base. As a result of the Company having many customers, sales increases were recorded and exemplified in the sales reports. Sales increases occurred over multiple one year periods. Overall firm value has …