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California Polytechnic State University, San Luis Obispo

Series

2015

Articles 1 - 4 of 4

Full-Text Articles in Business

Fruit And Vegetable Consumption Of College Students: What Is The Role Of Food Culture?, Christiane Schroeter, Lisa A. House Nov 2015

Fruit And Vegetable Consumption Of College Students: What Is The Role Of Food Culture?, Christiane Schroeter, Lisa A. House

Agribusiness

Our primary objective is to assess the role of culture by linking college students’ current consumption of fruits and vegetables with their produce consumption levels while with family. Using a Tobit model, we analyzed data from an online survey with college students. Family consumption of fruits was highly predictive of the individual’s consumption of fruits. For each unit increase in the reported consumption of fruits (vegetables) with the family, the respondents’ fruit (vegetable) consumption at school increased by 0.65 (0.30) units compared to the base consumption level of 1.95 (1.82) times of fruit intake per day.


Seeing What Others Miss: A Study Of Women Entrepreneurs In High-Growth Startups, Stern Neill, Lynn E. Metcalf, Jonathan L. York Oct 2015

Seeing What Others Miss: A Study Of Women Entrepreneurs In High-Growth Startups, Stern Neill, Lynn E. Metcalf, Jonathan L. York

Marketing

A pressing question in entrepreneurial research is where opportunities come from. Prior research indicates that some opportunities stem from known parameters and outcomes; some are discovered through engagement with unknown but knowable factors; and others are unknowable until brought into being through a creative process. This paper explores the second and more prevailing view in entrepreneurial research – that individuals discover business opportunity – and examines how high-growth entrepreneurs perceive opportunity through engagement with the world. Survey results, based on responses from 165 women entrepreneurs in high-growth startups, indicate that individuals with a strong discover mindset act and think in …


A Healthy Indulgence? Wine Consumers And The Health Benefits Of Wine, Lindsey Higgins, Erica Llanos Jun 2015

A Healthy Indulgence? Wine Consumers And The Health Benefits Of Wine, Lindsey Higgins, Erica Llanos

Agribusiness

Heart disease is the leading cause of death in the US. Moderate red wine consumption has been linked to a reduction in the risk of death by heart disease and heart attack by 30–50%. With about 600,000 people dying from heart disease in the US each year, red wine has become increasingly popular among health conscious consumers. Wine is often touted for its potential health benefits, but to what extent is “health” a factor when consumers make their consumption decisions for alcoholic beverages? This study aims to further understand how consumers make their beverage choices and to understand the role …


Children's Food Security And Participation In The National School Lunch Program, Ariun Ishdorj, Lindsey Higgins Feb 2015

Children's Food Security And Participation In The National School Lunch Program, Ariun Ishdorj, Lindsey Higgins

Agribusiness

In 2013 nearly 8.6 million U.S. children lived in households in which one or more child was food insecure. The National School Lunch Program (NSLP) is one of the largest federally funded food and nutrition assistance programs that aims to provide nutritious, well-balanced lunches for school-age children. Given the important role this program plays on food and nutrient intake of school-age children, we examined the relationship between participation in NSLP and children's food security status. After controlling for the endogeneity of the program participation we found that program participation have positive effect on food insecure and marginally food secure children, …