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Full-Text Articles in Business
A Margin Risk Approach To Risk Analysis And Risk Management In Agriculture, Jay Noel, Steven Slezak
A Margin Risk Approach To Risk Analysis And Risk Management In Agriculture, Jay Noel, Steven Slezak
Agribusiness
No abstract provided.
The Economics Of Health And Vitamin Consumption, Christiane Schroeter, Sven Anders, Andrea Carlson
The Economics Of Health And Vitamin Consumption, Christiane Schroeter, Sven Anders, Andrea Carlson
Agribusiness
We estimate the impact of vitamin supplement intake, lifestyle, health indicators, food culture, and demographics on diet quality outcomes as measured by the Healthy Eating Index–2005 (HEI). Our data consists of U.S. adults who participated in the 2003–2004 National Health and Nutrition Examination Survey. Alternative instrumental variable estimators explicitly address issues of endogeneity and complex sample design. Our empirical analysis demonstrates that diet quality is strongly interrelated with food culture. We suggest that vitamin consumption serves as another marker for healthy eating. This finding emphasizes the need to employ economic modeling when developing public policy to reduce obesity.
When Do Fat Taxes Increase Consumer Welfare?, Jayson L. Lusk, Christiane Schroeter
When Do Fat Taxes Increase Consumer Welfare?, Jayson L. Lusk, Christiane Schroeter
Agribusiness
Previous analyses of fat taxes have generally worked within an empirical framework in which it is difficult to determine whether consumers benefit from the policy. This note outlines on simple means to determine whether consumers benefit from a fat tax by comparing the ratio of expenditures on the taxed good to the weight effect of the tax against the individual's willingness to pay for a one-pound weight reduction. Our empirical calculations suggest that an individual would have to be willing to pay about $1500 to reduce weight by one pound for a tax on sugary beverages to be welfare enhancing. …
The Impact Of Food Environment On Private Label Versus Branded Produce Choice, Christiane Schroeter, Xiaowei Cai
The Impact Of Food Environment On Private Label Versus Branded Produce Choice, Christiane Schroeter, Xiaowei Cai
Agribusiness
Over the past two decades, retailers are providing more Private label foods (PL), which are directly competing with the National brand (NB) products. For years, PLs competed as generic and cheaper versions with their high-priced NB substitute. However, modern PLs have improved in product quality relative to NBs and are available in the premium, organic, and even produce sections with the goal to distinguish themselves from their competitors’ product lines. One of the fastest growing segments in the produce industry consists of triple-washed cello-packed spinach. Using a two-step Heckman model, we determine the impact of household purchase information, demographics, and …
Using Social Media To Enhance Learning Through Collaboration In Higher Education: A Case Study, Marianne Mcgarry Wolf, Mitch Wolf, Tom Frawley, Ann Torres, Shane Wolf
Using Social Media To Enhance Learning Through Collaboration In Higher Education: A Case Study, Marianne Mcgarry Wolf, Mitch Wolf, Tom Frawley, Ann Torres, Shane Wolf
Agribusiness
Bradley and McDonald in a Harvard Business Review Blog discuss the difference between knowledge management and social media. They indicate that knowledge management is when company management tells employees what they need to know. In higher education faculty practice knowledge management by telling the students what they need to know. Social media is a method peers use to show connections the content they think is important. Bradley and McDonald believe that organizations can gain value from social media through mass collaboration. Mass collaboration occurs with “social media technology, a compelling purpose, and a focus on forming communities” (Bradley and McDonald, …
Who Is Eating The Fruits And Vegetables: Couch Potato Or Internet Junkie?, Christiane Schroeter, Marianne Mcgarry Wolf
Who Is Eating The Fruits And Vegetables: Couch Potato Or Internet Junkie?, Christiane Schroeter, Marianne Mcgarry Wolf
Agribusiness
About 21% of U.S. college students are overweight. However, aside from the 1995 National College Health Risk Behavior Survey (NCHRBS), the prevalence of health-risk behavior among college students has not been well characterized. The objective of this study is to investigate how college student’s body fruit and vegetable intake is affected by (1) demographics, (2) dietary habits, and (3) lifestyle. We collected data of college students enrolled at California Polytechnic State University. Sedentary habits such as watching TV, playing computer games, and surfing the web negatively impact both fruit and vegetable intake, which emphasizes the need to improve on-campus health …
The Entrepreneurial Perceptions Of Strategy Makers: Constructing An Exploratory Path In The Pursuit Of Radical Growth, Stern Neill, Jonathan L. York
The Entrepreneurial Perceptions Of Strategy Makers: Constructing An Exploratory Path In The Pursuit Of Radical Growth, Stern Neill, Jonathan L. York
Marketing
For established firms, radical growth requires experimenting with new alternatives, which can test the boundaries of management's thinking. This study proposes that entrepreneurial perceptions of the strategic situation and market environment have a direct influence on corporate entrepreneurship (CE) strategy, which is strategy that supports new business development and renewal. The results indicate that strategy makers will pursue a more explorative CE strategy in situations framed as positive, less controllable and yet knowable, and in environments perceived as munificent and dynamic. Additionally, with explorative CE strategy comes a greater investment in radical growth (i.e., new lines of business). The paper …
Who Are The Wine Techies?, Marianne Mcgarry Wolf, Mitch Wolf, Leanne Brady, Hanna Peszynski
Who Are The Wine Techies?, Marianne Mcgarry Wolf, Mitch Wolf, Leanne Brady, Hanna Peszynski
Agribusiness
No abstract provided.
A Comparison Of Wine Purchasing Behaviors In Ireland And California When The Celtic Tiger Roared, Marianne Mcgarry Wolf, David Dudley, Megan Ginny Rood, Sarah Geraghty, Ann M. Torres
A Comparison Of Wine Purchasing Behaviors In Ireland And California When The Celtic Tiger Roared, Marianne Mcgarry Wolf, David Dudley, Megan Ginny Rood, Sarah Geraghty, Ann M. Torres
Agribusiness
In 2006 the Irish wine market was growing rapidly along with its Celtic Tiger economy (Euromonitor, 2008). Total wine sales in Ireland more than quadrupled in the seventeen-year span from 1990 to 2007 (Geraghty and Torres, 2009). While wine consumption in Ireland was growing at a rapid rate, US consumption was growing, but at a slower rate. (Euromonitor, 2010). According to Moran, Ireland’s increased consumption of wine was due primarily to improved accessibility, affordability, and branding of wine. Geraghty and Torres conducted research in Galway Ireland in 2006 among 307 wine consumers and identified three clusters of wine consumers in …
Using Social Media For Collaborations About Industry News In Higher Education, Marianne Mcgarry Wolf, Mitch Wolf, Leanne Brady, Hanna Peszynski, Lindsey Higgins, Shane Wolf
Using Social Media For Collaborations About Industry News In Higher Education, Marianne Mcgarry Wolf, Mitch Wolf, Leanne Brady, Hanna Peszynski, Lindsey Higgins, Shane Wolf
Agribusiness
Social media use has surged in the past decade. Facebook has 900 million global users (Wall Street Journal, 2012). Recognizing that many of these 900 million users are potential customers (a search on Facebook in May 2012 revealed that there are 11.5 million US Facebook users that “like” wine, beer, or spirits), the wine industry has embraced social media (Vinography, 2012). Wineries are using social media as a tool to reach consumers and as a tool to reveal their brand quality and personality (The Tribune, 2011). In a survey of 118 of Texas’ 181 bonded wineries, nearly 80% of them …
Does Family On A Label Increase Purchase Interest For A Wine, Or Just Cause A Halo Effect?, Marianne Mcgarry Wolf, Lindsey Higgins, Mary Rice
Does Family On A Label Increase Purchase Interest For A Wine, Or Just Cause A Halo Effect?, Marianne Mcgarry Wolf, Lindsey Higgins, Mary Rice
Agribusiness
No abstract provided.
Risk Management From A Strategic Perspective, Jay Noel, Steven Slezak
Risk Management From A Strategic Perspective, Jay Noel, Steven Slezak
Agribusiness
No abstract provided.
A Comparison Of Attitudes Toward Food And Biotechnology In The U.S., Japan, And Italy, Marianne Mcgarry Wolf, Paola Bertolini, Izumi Shikama, Alain Berger
A Comparison Of Attitudes Toward Food And Biotechnology In The U.S., Japan, And Italy, Marianne Mcgarry Wolf, Paola Bertolini, Izumi Shikama, Alain Berger
Agribusiness
This research compares the attitudes of consumers in the United States, Italy and Japan toward food characteristics. The U.S. and Japanese consumers had relatively positive attitudes toward genetically modified food, while the Italian consumer had relatively negative attitudes. The Italian consumer was least likely to be familiar with genetically modified food. They rated organic higher than the U.S. consumer and they appeared to understand the meaning of the term organic better than the U.S. consumers. The U.S. and Japanese consumers were more concerned with freshness and value while the Italian consumers were concerned about the environment and local food.
A Case Study Examination Of Social Norms Marketing Campaign To Improve Responsible Drinking, Marianne Mcgarry Wolf, Allison Dana, Mitchell J. Wolf, Eivis Qenani Petrela
A Case Study Examination Of Social Norms Marketing Campaign To Improve Responsible Drinking, Marianne Mcgarry Wolf, Allison Dana, Mitchell J. Wolf, Eivis Qenani Petrela
Agribusiness
This research discusses the use of social norms marketing to improve responsible drinking among college students. It was observed in each year of research that students studied overestimated their peers’ drinking practices. During the social norms marketing campaign decreases were observed in both students’ self-reported number of drinks consumed and perceived number of drinks consumed by peers at bars or parties, indicating that the social norms marketing efforts were somewhat successful. In addition, students reported drinking less alcohol over a shorter period of time. However, some negative behaviors related to drinking did not improve.
An Introduction To The Dynamic Strategic Planning Process, Steven Slezak
An Introduction To The Dynamic Strategic Planning Process, Steven Slezak
Agribusiness
No abstract provided.
A Dynamic And Flexible Undergraduate Curriculum: Preparing Agribusiness Students For A Continually Changing Agricultural Sector, Sean P. Hurley, Xiaowei Cai
A Dynamic And Flexible Undergraduate Curriculum: Preparing Agribusiness Students For A Continually Changing Agricultural Sector, Sean P. Hurley, Xiaowei Cai
Agribusiness
Individuals entering the Agribusiness industry need to have the flexibility to adapt to a rapidly changing global environment, and so does an Agribusiness curriculum. This essay provides an overview of a major curriculum overhaul that has transformed the Department of Agribusiness at the California Polytechnic State University. A rigid concentration structure has been reformed to a more flexible and dynamic no-concentration structure to develop successful future leaders in an ever-evolving industry. This essay explains the need for a more flexible undergraduate agribusiness curriculum and identifies its potential benefits and drawbacks.