Business Commons^™

Increasing Groundwater Recharge Activity In The San Joaquin Valley Of California, Jacob Willhite, Jacob Willhite

Agricultural Education and Communication

Over the past several decades, groundwater has become a primary source of water used for agriculture in California. Surface water available for agricultural use has depleted due to declining rain totals and reallocation to environmental purposes. As a result, groundwater overdraft has become a severe challenge, especially in the San Joaquin Valley of California. This excessive overdraft causes a plethora of issues, one of the most serious being land subsidence (Faunt, Sneed, Traum, & Brandt, 2016). Studies suggest some areas of the San Joaquin Valley have experienced more than a 28-foot drop in the land level since the 1970’s (Alley …

The Future Of Work: How Employers Are Adjusting To Millennial Expectations, Felipe Vallejo

Agricultural Education and Communication

The purpose of this research was to examine how agricultural based companies are staying ahead while new technology advancements and millennial expectations are influencing future labor markets.

Bonipak Trucker Lounge Improvements, Lauren M. Reade

Agricultural Education and Communication

Bonita Packing Company, also known as Bonipak, has been a produce grower and shipper in the Santa Maria Valley for nearly 90 years and has contracts with customers all over the United States and Canada. Since 1932, the family owned and operated business has maintained steady growth as the population continues to rise all while making it a goal to uphold their family values and maintain their deep roots within the community. Transitioning into a fourth generation family farm, the Bonipak team hopes to continue to promote growth and maintain a positive reputation within the community and beyond. With multiple …

Creating An Efficient Business Plan For Longview Club Lambs, Karlee J. Dornbush

Agricultural Education and Communication

Longview Club Lambs is a small startup business located in Lincoln, California. Longview Club Lambs has the goal to maintain a high of level efficiency and productivity to compete with other club lamb businesses within the next three years (Longview Club Lambs, 2018). In order to do this, Longview Club Lambs will need to evaluate its current practices and determine the necessary adjustments that should be made to their business plan.

To create this new business model, the business will need to re-evaluate all its management practices and make the needed changes to adjust to a larger scale operation. Implementing …

Hosting The Third Annual Young Women In Agriculture Career And Leadership Seminar, Emma E. Morris, Madyline J. Braught

Agricultural Education and Communication

Agriculture has traditionally been a male-dominated industry; however, recent years have shown a significant growth in female presence. Women are beginning to take leadership roles both on the farm and within advocacy, lobbying, and business entities in the industry. According to the latest agricultural census data from the United States Department of Agriculture (USDA), in 2012, women farmers controlled seven percent of the nation’s farmland (Census, 2014). Additionally, women held leadership roles in 14 percent of the nation’s two million farms (Census, 2014). This data is several years old, and likely the numbers have grown since the last census was …

Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson

Agricultural Education and Communication

The importance of creating a marketing agency specializing in agriculture is to bridge the gap between producers and consumers. The lack of transparency from the producer has created a torn industry causing the average consumer to be questioning his or her food, or simply not understanding the agricultural way of life. An agricultural marketing firm in California can represent and advocate for local businesses to start closing the producer to consumer gap.

The American farmer excels at many things, but lacks in public communications. Modern day farmers have been able to produce more food than ever despite fewer resources and …

Developing A Website For Hamilton Brothers Ranch, Anne Patricia Hamilton

Agricultural Education and Communication

The purpose of this project is to develop a website for Hamilton Brother’s Ranch purpose is to evolve Hamilton Brother’s Ranch to modern times and make it easier for the customer to see where their product is coming from. The Hamilton Family has a long history in agriculture and what they think is normal is actually very unique and consumers love reading and feeling as if they are a part of where their food comes from. The overall goal of the project is to promote Hamilton Brother’s operation as a whole through a website that will be able to connect …