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California Polytechnic State University, San Luis Obispo

Agribusiness

Sales

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Full-Text Articles in Business

Effects Of Sample Taste-Testing On Gluten Free Awareness And The Likelihood To Purchase Udi’S Gluten Free Products On Cal Poly San Luis Obispo’S Campus, Kylee Anne Gibson Mar 2013

Effects Of Sample Taste-Testing On Gluten Free Awareness And The Likelihood To Purchase Udi’S Gluten Free Products On Cal Poly San Luis Obispo’S Campus, Kylee Anne Gibson

Agribusiness

Celiac disease is becoming an increasingly recognized autoimmune pathology of the intestine caused by permanent intolerance to gluten (Niewinski 2008). For those with Celiac disease, or gluten intolerance, gluten-free foods are hard to come by, especially on college campuses. Eating gluten free products has positive health effects on numerous diseases. It has been shown that eating gluten free foods can help alleviate symptoms of numerous diseases such as ADHD, autism, and type 2 diabetes (UDI’s Gluten Free website 2012). Throughout the past few years, more gluten free companies have been advocating to promote their products on college campuses for people …


Firm Impact Of Cal Pacific Specialty Foods Establishing A Diverse Customer Base, Anthony Luis De Alcuaz Jun 2010

Firm Impact Of Cal Pacific Specialty Foods Establishing A Diverse Customer Base, Anthony Luis De Alcuaz

Agribusiness

When Cal Pacific was established it was imperative to establish a diverse customer base. This study proved through empirical evidence that Cal Pacific's establishment of a new and diverse customer base, after being founded, paved the way for the vast success of the company in past years. The sales reports, balance sheets, income statements, and depth interview responses exemplify the correlation of Cal Pacific's success to its customer base. As a result of the Company having many customers, sales increases were recorded and exemplified in the sales reports. Sales increases occurred over multiple one year periods. Overall firm value has …