Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Origins And Development Of The Product Life Cycle Concept, Gregory E. Osland
Origins And Development Of The Product Life Cycle Concept, Gregory E. Osland
Scholarship and Professional Work - Business
Underpinnings and recognition of the product life cycle concept are found in the writings of sociologists, anthropologists, economists, and marketers of the last two centuries. The fashion cycle and advertising spiral are antecedents of the well-known graphic form of the PLC that has been discussed for the last forty years.