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Brigham Young University

2018

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Articles 1 - 30 of 51

Full-Text Articles in Business

3 Key Aspects To Building A Successful Online Apparel Business, Deana Mugimu Aug 2018

3 Key Aspects To Building A Successful Online Apparel Business, Deana Mugimu

Student Works

Discuss three major elements that contribute to building a successful apparel business online. The three factors discussed include search engine optimization, brand/company focus, and content consistency. These elements are applicable to any other industry besides apparel. Both the interconnectedness of all three aspects and the value of doing each one is addressed.


Synopsis: Predictive Power? Textual Analysis In Mergers And Acquisitions, Philip Morgan Aug 2018

Synopsis: Predictive Power? Textual Analysis In Mergers And Acquisitions, Philip Morgan

Marriott Student Review

No abstract provided.


Synopsis: A Bit About Blockchain, Jonathan Chichoni Aug 2018

Synopsis: A Bit About Blockchain, Jonathan Chichoni

Marriott Student Review

No abstract provided.


Synopsis: A Digital Global Supply Chain, Jonathan Chichoni Aug 2018

Synopsis: A Digital Global Supply Chain, Jonathan Chichoni

Marriott Student Review

No abstract provided.


Book Review: Zero To One, By Peter Thiel, Ammon Kou Aug 2018

Book Review: Zero To One, By Peter Thiel, Ammon Kou

Marriott Student Review

This is a book review of Zero to One by Peter Thiel.


Book Review: Essentialism Aug 2018

Book Review: Essentialism

Marriott Student Review

No abstract provided.


Book Review: Resonance By Nancy Duarte, Marianna Richardson Aug 2018

Book Review: Resonance By Nancy Duarte, Marianna Richardson

Marriott Student Review

No abstract provided.


Industry Spotlight: Solar Industry, Elisabeth Mcclatchie Aug 2018

Industry Spotlight: Solar Industry, Elisabeth Mcclatchie

Marriott Student Review

No abstract provided.


Gdp And Refugees: An Economic Argument For Accepting Refugees, Michael Jarman Aug 2018

Gdp And Refugees: An Economic Argument For Accepting Refugees, Michael Jarman

Marriott Student Review

This paper examines both the costs and benefits associated with accepting refugees and purports to show that accepting refugees is economically beneficial; increasing GDP in the long run. There is a substantial cost associated with accepting and sustaining refugees, both in providing necessities and in the impact that refugees have on local job markets. However, longitudinal data pulled from Denmark, Germany, and Turkey has shown that local markets do recover from the initial shock. Over time as refugees integrate into their host communities, they provide dividends in the form of increasing demand, greater mobility and wage increases for locals, and …


The Benefits And Risks Of Multi-Level Marketing, Jacob Thorpe Aug 2018

The Benefits And Risks Of Multi-Level Marketing, Jacob Thorpe

Marriott Student Review

No abstract provided.


Predictive Power? Textual Analysis In Mergers & Acquisitions, Philip E. Morgan Aug 2018

Predictive Power? Textual Analysis In Mergers & Acquisitions, Philip E. Morgan

Marriott Student Review

Modern corporations utilize mergers and acquisitions as strategies to develop shareholder value today more than ever before, yet the need for understanding firms’ rationale and strategy is critical in predicting post-merger stock performance for all investors. I apply the interpretive power of textual analysis and regression to a corpus of SEC mergers and acquisitions public company filings between 1994-2017. Not only do I challenge the statistically significant correlation between word content and post-transaction abnormal stock returns, but I also characterize the effects of time segments, transaction size, and industry variation across time. As a final application, I consider sentiment analysis …


Executive Spotlight: Adam Chase, Kylan Rutherford Aug 2018

Executive Spotlight: Adam Chase, Kylan Rutherford

Marriott Student Review

Adam Chase, CEO of Chase Marketing, has branded his company "the accountability agency." He works to establish north star goals with clients, then works with his team to follow through with them until their achieved. He focuses all he does on people and developing their personal brands. Family and God are his north stars.


Design Thinking And The Marriott School, Catherine Gardiner, Madie Neeley, Mat D. Duerden Aug 2018

Design Thinking And The Marriott School, Catherine Gardiner, Madie Neeley, Mat D. Duerden

Marriott Student Review

No abstract provided.


The Digital Global Supply Chain: The Growing Case For Blockchain Technology Expansion Within Global Supply Chain, Jonathan Chichoni, Scott Webb Aug 2018

The Digital Global Supply Chain: The Growing Case For Blockchain Technology Expansion Within Global Supply Chain, Jonathan Chichoni, Scott Webb

Marriott Student Review

In a competitive global market place, technology adoption and application in supply chain is becoming increasingly important as companies seek to acquire competitive advantages. Since blockchain’s advent to the global stage of modern disruptive technologies, several questions remain unanswered pertaining to the benefits that blockchain adoption poses to global supply chains. I apply a typology analysis to a corpus of company filings, press releases and industry studies to better understand the reasons for which global supply chains industry wide are adopting blockchain technology and the specific benefits which they seek to exploit through the use of blockchain. I characterize the …


Leadership Development: A Study Of Elon Musk, Ryan H. Yauney Aug 2018

Leadership Development: A Study Of Elon Musk, Ryan H. Yauney

Marriott Student Review

As one of the most prolific businessmen of our time, Elon Musk is the epitome of a successful leader. Not only has Elon Musk succeeded in the entrepreneurial realm with his many profitable startups, but he has been able to guide these companies along their paths of massive growth and into the national spotlight. This article discovers which key attributes of Musk help him thrive, and how developing a company’s office culture can produce similar attributes in their own management.


Buzzwords Aug 2018

Buzzwords

Marriott Student Review

No abstract provided.


The Power Of Happiness, Sarah R. Romney Aug 2018

The Power Of Happiness, Sarah R. Romney

Marriott Student Review

This article synthesizes research and psychological principles to explain the impact that one’s attitude can have oneself and others. A positive attitude is contagious and can help one perform better, be more motivated, and earn a higher wage. It can also increase team performance and help others be happy to receive the same benefits. By focusing on their expressions and attitude, people can greatly impact the organizations they are a part of.


Marriott Student Review Volume 2 Issue 2: A Bright Future, Marianna Richardson Aug 2018

Marriott Student Review Volume 2 Issue 2: A Bright Future, Marianna Richardson

Marriott Student Review

In business, opportunities are often determined by passion, drive, and persuasion in delivering a brilliant vision for future opportunities. In this issue of Marriott Student Review, we explore the bright future of the business world. Each article focuses on some aspect of business and the exciting possibilities that lay ahead.


The Price Of Praise In The Market For Virtue: A Paradox Of Rating And Recognizing Responsibility, Ben William Lewis Jun 2018

The Price Of Praise In The Market For Virtue: A Paradox Of Rating And Recognizing Responsibility, Ben William Lewis

Faculty Publications

In this study, I investigate how organizations respond to positive social ratings. Drawing upon theoretical insights from the organizational literatures on reputation, information disclosure, and commensuration, I argue that positive social ratings that define a specific and fixed threshold for recognition can alter the market price for a signal of virtue, and thus lead high-performing organizations to reduce their subsequent social performance. To test this hypothesis, I examine how large public corporations responded to a social responsibility rating that evaluated and recognized their prior philanthropic efforts. I find that firms recognized for their generosity were more likely to reduce their …


A New Medical Malpractice Tort System: It's Time To Prioritize The Patient, Jaden Cowdin, Tyler Lindley May 2018

A New Medical Malpractice Tort System: It's Time To Prioritize The Patient, Jaden Cowdin, Tyler Lindley

Brigham Young University Prelaw Review

The current medical malpractice tort system often promotes inefficiency and perverse incentives for doctors. Attempts at reform, to date, have been largely ineffective or harmful to the patient. A total overhaul—including a state-run medical review board, a centralized no-fault compensation fund, and a publicly accessible black mark database—should be tailored and enacted by each state.


Autonomous Cars And The Anonymous Threat: The Immediate Need For Cybersecurity Legislation For Self-Driving Vehicles, Forrest Albiston May 2018

Autonomous Cars And The Anonymous Threat: The Immediate Need For Cybersecurity Legislation For Self-Driving Vehicles, Forrest Albiston

Brigham Young University Prelaw Review

This paper addresses the immediate need for cybersecurity regulations on self-driving cars. The focus of this paper is to discuss the urgency of these laws and put forth the SPY Car Act of 2017 as a solution with some edits. This Act will help ensure the safety of US citizens and will also benefit businesses.


Combatting Labor Exploitation In The United States By Modifying Visas For Migrant Workers, Paige Herrmann May 2018

Combatting Labor Exploitation In The United States By Modifying Visas For Migrant Workers, Paige Herrmann

Brigham Young University Prelaw Review

The current statutes addressing labor trafficking in the United States are insufficient in protecting migrant workers from labor exploitation. A solution to this often overlooked problem is to introduce flexible visas which allow migrant workers who have been victims of labor exploitation to seek new employment in the United States while remaining in valid legal status, affording them freedom from abusive employers.


More Than Just A Trim In The Workforce: The Barriers Of Inconsistent Occupational Licensing In The United States, Ethan A. Schow May 2018

More Than Just A Trim In The Workforce: The Barriers Of Inconsistent Occupational Licensing In The United States, Ethan A. Schow

Brigham Young University Prelaw Review

In the United States today, inconsistent occupational licensing requirements create barriers for professionals crossing state lines. In order to deal with this multistate problem without resorting to federal oversight, the states should consider forming an interstate compact to oversee and make recommendations for licensing requirement standardization and uniformity. This compact could oversee licensing for many professions. Multistate coordination has been successful before in other areas such as taxation of multistate businesses. Standardizing occupational licensing requirements would make initial licensure and subsequent relocation easier for professionals, and it would provide consumers with uniform quality of services and uniform protection of their …


Preemptive War, War Powers, And International Complications: A Need For Reform, Paige Montague May 2018

Preemptive War, War Powers, And International Complications: A Need For Reform, Paige Montague

Brigham Young University Prelaw Review

In March 2003, the United States declared official war on Iraq out of fear that Suddam Hussein has nuclear weapons. This war was declared after the United Nations Security Council ruled that the Preemptive War was illegal. Preemptive War is a strange loophole under the War Powers Act and gives the President ability to declare war under the potential of a future threat. The Iraq War did not yield the intended results nor were any nuclear weapons found. Had congress been mandated under an amendment to approve the Preemptive War, the poor consequences both on a domestic and international level …


Undocumented Immigrants And The Us Professional Licensing Problem, Madeleine Truman May 2018

Undocumented Immigrants And The Us Professional Licensing Problem, Madeleine Truman

Brigham Young University Prelaw Review

The number of illegal immigrants to the United States continues to rise each. Many individuals are blocked from citizenship and its subsequent opportunities by a broken system. Undocumented early arrivals, such as DACA recipients and DREAMers, though currently not targeted for deportation, are prevented from succeeding in their chosen field due to an immigration status they did not choose. Like their native born counterparts, they should have the same right to work in a professional field if they prove themselves to be as equally qualified in all aspects barring immigration status.


Project Management Online Course – An Instructional Design Project, Fred R Hyatt Apr 2018

Project Management Online Course – An Instructional Design Project, Fred R Hyatt

Student Works

Project management is a subject that is in demand at today’s institutions of higher learning. It is a valuable skill for employees in sectors from instructional design to information technology, and in many other fields. This report summarizes a project to create an online course with content similar to the IS 405 Project Management course in the Marriott School of Business at Brigham Young University. A brief literature search is described along with a design model based on the combination of Merrill’s First Principles and Gibbon’s Layer Theory of Instructional Design. The scope of the project was adjusted to be …


Book Review: How Will You Measure Your Life? By Clayton M. Christensen, James Allworth, And Karen Dillon, Tanner Hafen Apr 2018

Book Review: How Will You Measure Your Life? By Clayton M. Christensen, James Allworth, And Karen Dillon, Tanner Hafen

Marriott Student Review

No abstract provided.


Book Review - Drive: The Truth About What Motivates Us, Wyatt Pagano Apr 2018

Book Review - Drive: The Truth About What Motivates Us, Wyatt Pagano

Marriott Student Review

This is a book review of Drive: The Truth About What Motivates Us by Daniel Pink.


Book Review: Made To Stick, By Chip And Dan Heath, Danielle Adams Apr 2018

Book Review: Made To Stick, By Chip And Dan Heath, Danielle Adams

Marriott Student Review

This is a book review of Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath.


Getting To Yes: Negotiating Agreements Without Giving In, Spencer Evans Apr 2018

Getting To Yes: Negotiating Agreements Without Giving In, Spencer Evans

Marriott Student Review

Getting to Yes is full of tips, tricks, and techniques that will help you “get to yes” in all your negotiations. Getting to Yes takes superficial haggling to a new level, focused on creating value for both parties in the negotiation.