Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Utah Clean Energy: Market Research Project "Cougars For Clean Power", Laura Mactaggart, Marda Batt, Ted Olsen
Utah Clean Energy: Market Research Project "Cougars For Clean Power", Laura Mactaggart, Marda Batt, Ted Olsen
Student Works
The research done in this project analyzes BYU students' position on preserving the environment and particularly measures their knowledge regarding wind power and their willingness to contribute to the purchase of wind power by BYU. Utah Clean Energy commissioned students of the Marriott School of Management at BYU to carry out this project. Research was based on 402 surveys, which were conducted throughout campus and BYU housing complexes. The survey questionnaire and the results of the survey are located in the appendix. From the data gathered, statistical analysis was performed including cross-tabulation, chi-square testing, z-test testing, correlation, regression, and purchase …