Business Commons^™

Stickiness And The Adaptation Of Organizational Practices In Cross-Border Knowledge Transfers, Robert J. Jensen, Gabriel Szulanski

Faculty Publications

The re-use of organizational practices in multiple locations is a fundamental way MNCs leverage knowledge to seek competitive advantage. Scholars approaching the issue of adaptation from both a market and an institutional perspective argue that, in order to achieve fit with the local environment, some degree of adaptation is advisable with the need for adaptation increasing as the institutional distance between source and recipient locations increases. However, arguments to date have examined the effect of adaptation primarily on a subsidiary's long term performance. A necessary precursor is to understand the effect of adaptation on the transfer process itself as transfer …