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Full-Text Articles in Business
Marketing Research And Analysis For Soter Associates, Inc., Greg Vidrine, Steve Crandall, Toni Lehner, David Reschke
Marketing Research And Analysis For Soter Associates, Inc., Greg Vidrine, Steve Crandall, Toni Lehner, David Reschke
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Greg Soter, president of Soter Associates, Inc., wants honest, unbiased feedback from his customers regarding the advertising services they receive from Soters. Mr. Soter feels that some of his customers may have a negative opinion of the services they receive. He asked that an independent research team contact his customers and obtain both negative and positive feedback. Therefore, the purpose of this study is to provide Soter Associates, Inc. with relevant information regarding their customers' attitudes and feelings toward the advertising services Soters offers them. Prepared by Greg Vidrine, Steve Crandall, Toni Lehner, David Reschke, John Plummer.
A Research Study Of Chuck-A-Rama's Customers, Food, And Services, Aaron Cobabe, Brendan Snow, Betty Ward, Scott Hales
A Research Study Of Chuck-A-Rama's Customers, Food, And Services, Aaron Cobabe, Brendan Snow, Betty Ward, Scott Hales
Student Works
Chuck-A-Rama is a buffet-style restaurant offering a large selection of food including a salad bar, a dessert bar, and a hot food bar containing several entrees. Chuck-A-Rama's corporate headquarters is located in Salt Lake City with restaurants in Provo, Orem, Salt Lake City, and Ogden. Chuck-A-Rama's Executive Vice-President, Mike Johanson, has asked Big West Marketing to conduct a marketing research project for the Provo and Orem Chuck-A-Rama restaurants. The purpose of this study is to provide Chuck-A-Rama information on Provo/Orem area residents perception of Chuck-A-Rama and of buffet style restaurants in general. Also, the project includes findings on how effective …