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- Perceived quality (2)
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Articles 1 - 25 of 25
Full-Text Articles in Business
Differentiated B2b Marketing Strategy Of Dongwon Systems, The No.1 Packaging Solution Company In Korea, Mina Jun, Sang Yong Kim, Janghyuk Lee, Koo
Differentiated B2b Marketing Strategy Of Dongwon Systems, The No.1 Packaging Solution Company In Korea, Mina Jun, Sang Yong Kim, Janghyuk Lee, Koo
Asia Marketing Journal
Dongwon Systems established in 1977 to exclusively supply Dongwon tuna cans, the parent company. Instead of its stable management and profits by relying on the parent company, the company was not complacent and started innovating and challenging new markets. Dongwon Systems decided to expand the business area and pioneer new markets so that it becomes the first domestic company to successfully expand into independent businesses other than parent company products. Such success of Dongwon Systems was driven by its differentiated B2B strategies. Unlike the characteristics of usual B2B companies, Dongwon Systems has been thinking both of its client companies and …
The Impact Of Salesperson Look-Brand Personality Congruence On Brand Affect, Heekyung Lee, Youjae Yi
The Impact Of Salesperson Look-Brand Personality Congruence On Brand Affect, Heekyung Lee, Youjae Yi
Asia Marketing Journal
Branded service encounters, in which various aspects of frontline employees are strategically aligned with the firm’s brand positioning, can be achieved along several dimensions such as employee appearance, manner, and personality. While previous research has mainly focused on behavioral traits of employees, this research examines the employee’s physical appearance in association with the brand personality trait across two studies. Study 1 shows that salesperson look-brand personality congruence enhances brand affect by inducing positive affect. Specifically, a brand-congruent look of a salesperson increases positive affect among customers by confirming their prior expectations about what a salesperson of a certain brand should …
The Dark Side Of Star Marketing, Hojoon Jang, Kyoungmi Lee
The Dark Side Of Star Marketing, Hojoon Jang, Kyoungmi Lee
Asia Marketing Journal
This research examines how the announcement of a celebrity endorsement contract with a brand can influence consumers’ judgment of its future growth in a market. Using both behavioral experiments and an event study analysis, we find that when the brand is perceived to be technology-focused (versus marketing-focused), the information about the celebrity contract can lead consumers to view the brand’s future as less promising. Furthermore, we identify consumers’ inferences about the quality of the brand as a psychological factor underlying this effect. This paper provides evidence that star-marketing can sometimes signal management’s misjudgment about resource allocation for a brand, which …
Asia Marketing Journal Vol.20 No.3 목차
Exploring Consumers’ Alcoholic-Beverage Type-Specific Drinking Motives, Hyejeung Cho
Exploring Consumers’ Alcoholic-Beverage Type-Specific Drinking Motives, Hyejeung Cho
Asia Marketing Journal
Despite the abundance of research on alcoholic-beverage consumption in the food and beverage marketing literature, research directly assessing and comparing consumers’ psychological motives for drinking different types of alcoholic beverages is relatively limited. There is also a paucity of research comparing drink-type specific consumption motivations in an Asian market. Paying attention to some recent new changes in the alcoholic-beverages market of South Korea, this study investigated South Korean young adult female consumers’ alcoholic-beverage type-specific drinking motives. A self-administered online survey of 340 young adult female drinkers about their alcohol-consumption patterns, alcoholic-drink preferences, involvement with alcohol, and four types of drinking …
Customer-Contact Employee Support And Service Recovery Efforts, Younhee Moon
Customer-Contact Employee Support And Service Recovery Efforts, Younhee Moon
Asia Marketing Journal
The purpose of this research is to investigate the effect of customer-contact employees support on service recovery efforts. Service companies should try to prevent the service failure situation from occurring, but it is realistic that the service failure occurs due to the characteristics of the service. Service recovery efforts of service providers are important because effective responses to service failures can enhance customer satisfaction despite service failures. Social support for customer-contact employees needs to improve service recovery efforts. Specifically, this study focuses on the mediation roles of job burnout and customer orientation in relationship between social support for customer-contact employees …
Social Comparison Theory And Interpersonal Contact, Y. Jin Youn, Kiwan Park
Social Comparison Theory And Interpersonal Contact, Y. Jin Youn, Kiwan Park
Asia Marketing Journal
Incidental envy influences behavior in various domains. However, no research, to date, has investigated whether incidental envy influences interpersonal behavior toward others who are unrelated to the emergence of the emotion. That is, the literature is silent on how those who experience incidental envy engage in interpersonal contact and how this may affect consumers. In this paper, we address this question by investigating the influence of incidental envy on interpersonal contact with others of higher or lower status based on the social comparison theory. We demonstrate that incidental envy (versus a neutral emotion) motivates people to contact higher status others …
Asia Marketing Journal Vol. 20 No. 2 목차
Using Predictive Analytics To Profile Potential Adopters Of Autonomous Vehicles, Eun-Ju Lee, Nordirov Zafarzon, Jing Zhang
Using Predictive Analytics To Profile Potential Adopters Of Autonomous Vehicles, Eun-Ju Lee, Nordirov Zafarzon, Jing Zhang
Asia Marketing Journal
Technological advances are bringing autonomous vehicles to the ever-evolving transportation system. Anticipating adoption of these technologies by users is essential to vehicle manufacturers for making more precise production and marketing strategies. The research investigates regulatory focus and consumer innovativeness with consumers" adoption of autonomous vehicles (AVs) and to consumers" subsequent willingness to pay for AVs. An online questionnaire was fielded to confirm predictions, and regression analysis was conducted to verify the model"s validity. The results show that a promotion focus does not have a significantly positive effect on the automation level at which consumers will adopt AVs, but a prevention …
A Future Contraction Effect In Intertemporal Choice For Durable Goods, Byung Kyu Kim
A Future Contraction Effect In Intertemporal Choice For Durable Goods, Byung Kyu Kim
Asia Marketing Journal
Recent research reported that perception of future time is non-linearly scaled. That is, as objective time gets longer, subjective perception of the objective time does not grow proportionally. The non-linear time perception implies that the same future time feels shorter when it starts in the future than when it starts immediately. The authors call this as a future contraction effect. The current research tests two important implications of the effect regarding consumers’ intertemporal preference for durable goods. First, consumers who contract future more will be more impatient for durable goods compared to those who contract less because the former would …
Strengthening Market Position Through Branding “Cheongkwanjang”, Kay Ryung Koo, Sang Yong Kim, Seok Kyun Kim, Jun
Strengthening Market Position Through Branding “Cheongkwanjang”, Kay Ryung Koo, Sang Yong Kim, Seok Kyun Kim, Jun
Asia Marketing Journal
Korea Ginseng Corporation is a global ginseng company, owning one of the most leading brands in Korea, CheongKwanJang. Although Korea Ginseng Corporation was an undoubted market leader in the red ginseng market, it faced a new challenge in 2012 due to the changes in market environment. In order to keep its market leadership in a saturated and competitive market, the company decided to extend its product lines alongside the launches of new brands. In this article, the authors demonstrate the development process of the company’s brand portfolio strategy to reveal how the company turned CheongKwanJang into a mega-brand. Also, this …
The Effects Of Dependence And Conflict On Qualitative And Quantitative Organizational Performances In Partnership, Bohyeon Kang
The Effects Of Dependence And Conflict On Qualitative And Quantitative Organizational Performances In Partnership, Bohyeon Kang
Asia Marketing Journal
This study examines the effects of dependence and conflict on organizational performances in partnership, qualitatively (trust) and quantitatively (sales) under four control variables (period of business, number of goods, competition density, and number of employees). Also, this study presents termination cost and alternative attractiveness as the antecedents of dependence, goal incongruity and unfairness as the antecedents of conflict. As the results of analysis with survey data from 360 distributors in manufacturer-distributor partnership, 7 hypotheses are supported and 2 hypotheses are rejected. The results of structural equation modeling (SEM) verify that termination cost increases dependence, that alternative attractiveness reduces dependence, that …
Effects Of Marketing Communication Capabilities On The Link Between Corporate Social Responsibility On Firm Value, Yonghee Kim
Effects Of Marketing Communication Capabilities On The Link Between Corporate Social Responsibility On Firm Value, Yonghee Kim
Asia Marketing Journal
An increasing number of studies have examined the effects of corporate social responsibility (CSR) activities on corporate financial performance (CFP) in the service industry. However, the extant literature does not provide comprehensive insights into the conditions on which the CSR–CFP link relies. In this study, firms’ marketing communication capability (MCC) is introduced as an important contingency variable, which determines the effects of CSR on the corporate financial performance, in the context of restaurant businesses. Multiple year data on the spending of public restaurant chains on different media are collected, and MCC is subsequently measured using the data envelope analysis. Then, …
Product Classifications Revisited With Transparency Effect, Jaebeom Suh, Dawn Deeter Schmelz, Taehyun Suh, Jin
Product Classifications Revisited With Transparency Effect, Jaebeom Suh, Dawn Deeter Schmelz, Taehyun Suh, Jin
Asia Marketing Journal
It is appropriate and useful to interpret some product classification schemes as buyer behavior models; such classifications permit investigations of discrepancies between classification predictions and actual buyer behavior. We review existing product classifications and identify underlying behavioral assumptions of various classification schemes that have been used in the marketing discipline for more than nine decades. Recognizing the irrelevance of existing product classifications for current products, we propose a new reclassification framework by incorporating transparency concepts. Based on this extended product classification, we highlight the potential roles of product classification study as an important link between consumer research and marketing strategy, …
Corporate Brand Management Of Sk, Jinyong Lee
Corporate Brand Management Of Sk, Jinyong Lee
Asia Marketing Journal
SK group has been a pioneer in overall brand management and, more recently, in CSR-imbedded brand management. SK vision of “improving itself to give greater happiness to all of its customers” and the symbol mark of “Wings of Happiness” are some good examples of integrating distinct brand identities of various member companies. After impressive growth and expansions into diverse business areas, SK group is ranked as the third largest company based on asset amounts according to the Fair Trade Commission of Korea, only after Samsung and Hyundai Motor groups.
SK brand management can be analyzed, using the framework of 4 …
A Study On Linking Korean Wave And Corporate Image On Country Image, Perceived Quality, Sang Mook Kim, Joo Nam Kim, Min Jae Park
A Study On Linking Korean Wave And Corporate Image On Country Image, Perceived Quality, Sang Mook Kim, Joo Nam Kim, Min Jae Park
Asia Marketing Journal
This study examines the linkage between Korean wave, corporate image and country image, perceived quality of products made in the country. To close a gap lacking empirical studies on impacts of corporate image to country image and to further understand impacts of Korean wave, this study conducts survey over Chinese consumers to test the effects of corporate image, Korean wave to the country image, and verify on its effects to perceived quality of the products made in the country. The results show that both corporate image and Korean wave influences to form positive country image of Korea, and perceived quality …
Asia Marketing Journal Vol. 20 No. 01 목차
The Impact Of Crisis Responsibility And Risk Perception On Communication Behavior Intention In Sns, Eun Mi Lee
The Impact Of Crisis Responsibility And Risk Perception On Communication Behavior Intention In Sns, Eun Mi Lee
Asia Marketing Journal
Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS.
This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect …
Consumer Values And Green Consumption, Hyun Ju Lee, Seong-Yeon Park
Consumer Values And Green Consumption, Hyun Ju Lee, Seong-Yeon Park
Asia Marketing Journal
The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives.
The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and …
Consumer Value And Social Media Usage On Luxury Product For Vietnamese Consumers, Hyowon Hyun, Jungkun Park, Tuan Ba Pham, Ren
Consumer Value And Social Media Usage On Luxury Product For Vietnamese Consumers, Hyowon Hyun, Jungkun Park, Tuan Ba Pham, Ren
Asia Marketing Journal
Vietnamese luxury market is rapidly growing, however, there is a few researches on Vietnamese consumers’ perceptions of luxury products and influential factors in purchasing intention. The purpose of this study is to explore Vietnamese consumers’ value dimensions and mediating effect of social media information for their decision making for luxury product. Data were collected using self-administered mail survey. This study examines the influences of consumers’ perceptions of quality and value, and social media word-of-mouth on Vietnamese consumers’ luxury purchase intention.
Effects Of Channel Structure On The Quality Competition Of Exclusively Distributed Products, Yeong Seon Kang
Effects Of Channel Structure On The Quality Competition Of Exclusively Distributed Products, Yeong Seon Kang
Asia Marketing Journal
This study investigates the effects of the distribution channel structure on quality decisions under duopoly competition. I considers a set-up in which two retailers compete on product quality and retail price. In the set-up, the integrated retailer has the power to determine the quality of its exclusive product, while the decentralized retailer does not. For the decentralized retailer, the supplier determines product quality. I find that asymmetric pairs of a decentralized channel by one retailer and an integrated channel by the other retailer can be a Nash equilibrium in a simultaneous-channel- choice model. The two retailers select different levels of …
Examining Decision-Making Of Participating In Open Innovation Platform, Insoo Son, Jong-Ho Lee, Dongwon Lee
Examining Decision-Making Of Participating In Open Innovation Platform, Insoo Son, Jong-Ho Lee, Dongwon Lee
Asia Marketing Journal
Open innovation is based on a different knowledge landscape, with a different logic about the sources and uses of technologies. It implies that firms increasingly rely on external sources of innovation by emphasizing these ideas and resources. Using datasets from the UK biotechnology industry, this paper explores firms’ willingness to participate in open innovation. The results indicate that the switching cost is identified as the direct predictor of the willingness to participate in open innovation. While high commitment based on the trust with partner increases switching costs, IT infrastructure within the firm decreases switching costs to open innovation. Taken together, …