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December 1998, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE .............................................................................................3

EDITORIAL COMMENTARY .................................................................. 6

CLOSE UP: CLIFF CUMMINGS ............................................................. 7

PRO/CON ..................................................................................................... 8

CORPORATE PROFILE: INCO HOMES ............................................... 9

COMPUTERS/SOFTWARE ..................................................................... 10

GE'ITING ORGANIZED .......................................................................... 11

THE EMPLOYERS GROUP ................................................................... 12

LAW ............................................................................................................. 13

CORNER ON THE MARKET ................................................................. I-4

EXPORTING .............................................................................................. IS

PEOPLE, PLACES AND EVENTS ......................................................... 16

LIST: FLEET LEASING AUTO DEALERS .......................................... 27

LIST: BUSINESS BROKERAGE FIRMS .............................................. 38

DESERT BUSINESS JOURNAL ............................................................. 45

RESTAURANT REVIEW .................................................. , ...................... 50

MANAGER'S BOOKSHELF ...................... , ............................................ 53

MANAGING ............................................................................................... 54

MEAD ON WINE ................................... , .................................................. 55

LIST: CHAMBERS OF COMMERCE ......................................... …

The Use Of Violence In Commercialism To Sell Electronic Entertainment, Music, Movies And Television Sitcoms: The Responsibility Of Marketing And Advertising, Chanda L. Riddick

Electronic Dissertations and Theses

As the entertainment world explodes with the products of new technology and innovation, the difference between reality and fiction often times results in a blur. Computer graphics and story lines all encompass a real-life quality being sold to millions of consumers each day. A billion-dollar industry has resulted from the progress made by technology in the film, music, television, and movie industry. With the steps taken to create such real-life hardship, massacre, and unrest the question is how much have the technology and availability of products containing violent material affected society? Does the responsibility to monitor these products rely on …

Gender Differences In Tourism Destination: Implications For Tourism Marketers, Marie Ryan, Nadine Henley, Geoffery Soutar

Research outputs pre 2011

This paper examines the criteria that males and females use to make tourism destination choices and whether such differences result in different destination preferences. Males and females may apply different criteria to make tourism destination choices. Respondents were asked to rank eight popular WA holiday destinations, using twelve attributes. Comparisons between males and females were conducted using t-tests, perceptual mapping and external preference analysis. Females rated each attribute consistently more important than males and, overall, consistently high. This finding is interpreted with reference to Meyers- Levy’s (1986) selectivity hypothesis and related to other research in the marketing context on information …

November 1998, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE

EDITORIAL/ COMMENTARY

CLOSE UP: BEN BOLLINGER

PRO/CON

CORPORATE PROFILE: CILURZO WINERY

COMPUTERS/SOFTWARE

GETTING ORGANIZED

DESERT BUSINESS JOURNAL

CORNER ON THE MARKET

EXPORTING

LAW

LIST: COMMERCIAL BUILDING DEVELOPER

PEOPLE, PLACES, AND EVENTS

MANAGING

THE EMPLOYERS GROUP

LIST: FASTEST GROWING COMPANIES IN THE I.E.

MANAGERS BOOKSHELF

LIST: MORTGAGE LENDERS

LIST: COMMERCIAL REAL ESTATE BROKERS IN THE I.E

RESTAURANT REVIEW

MEAD ON WINE

CROWELL, WEEDON STOCK SHEET

CALENDAR

NEWS AND FEATURES

A NEW MAP OF THE IN THE INALND EMPIRE

SURVIVING GLOBAL ECONOMY TOPIC OF CSUSB EVENT

FORBES BRINGS PRESIDENTIAL HOPES TO INLAND EMPIRE

GERALD MCCALL APPOINTED TO …

October 1998, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS AT DEADLINE............................................................................................. 3

EDITORIAL COMMENTARY.................................................................. 6

CLOSE UP: WILLIE DAVIS ..................................................................... 7

CORNOR ON THE MARKET ................................................................... 8 CORPORATE PROFILE: WOLF TECH CORP........................................ 9 COMPUTER SOFTWARE.................................................................... 10

GETTING ORGANIZAED ......................................................................... 12

THE EEMPLOYERS GROUP ................................................................... 13 MANAGING............................................................................................... 14

EXPORTING .............................................................................................. 15

LAW ............................................................................................................. 16

PRO CON ................................................................................................... 17

PEOPLE, PLACE AND EVENTS ......................................................... 18

LIST: INTERNET SERVICE PROVIDERS .......................................... 26

LIST: COPIER, FAX, AND BUSINESS EQUIPMENT RETAILERS........... 32

LIST: LARGEST PAGER VENDORS.................................................. ..41

LIST: COMPUTER RETAILERS ......................................................... ..42

LIST: LONG DISTANCE COMPANIES ................................................ 50

LIST: INTERCONNECT TELECOMMUNICATIONS FIRMS......... 50

RESTAURANT REVIEW ...................... ., ................................................. 58

MEAD ON …

Market Orientation And Organizational Performance: Is Innovation A Missing Link?, Jin K. Han, Namwoon Kim, Rajendra K. Srivastava

Research Collection Lee Kong Chian School Of Business

In recent years, a market-oriented corporate culture increasingly has been considered a key element of superior corporate performance. Although organizational innovativeness is believed to be a potential mediator of this market orientation - corporate performance relationship, much of the evidence to date remains anecdotal or speculative. In this context, a systematic framework is presented to test the postulated market orientation-innovation-performance chain. To this end, the direct causality assumption of market orientation on organizational performance is examined with Narver and Slater's (1990) market orientation framework. Moreover, a componentwise approach is taken, and an examination is conducted of how the 3 core …

September 1998, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLINE ............................................................................................. 3

EDITORJAUCOMMENTARY .................................................................. 6

CLOSE UP: CLIFF BLESZINSKI ............................................................ 7

CORNER 0 THE 1'>1ARKET ................................................................... 8

CORPORATE PROFILE: E.S.R.l ............................................................. 9

COMPUTERS/SOFTWARE ..................................................................... 10

THE EMPLOYERS GRO P ................................................................... 13

MANAGING ............................................................................................... l4

EXPORTI G .............................................................................................. l5

LAW ............................................................................................................. l6

PRO/CON ................................................................................................... 17

PEOPLE, PLACES AND EVENTS ......................................................... 18

LIST: TOP HEALTH CARE MEDICAL CLINICS ..................... 25 & 70

UST: BANKS IN THE INLAND EMPIRE ........................................ .30 & 32

LIST: INLAND EMPIRES LARGEST HOTELS ................................. .40

LIST: GOLF COURSES IN THE INLAND EMPIRE ................. 48 & SO

RESTAURANT REVIEW ................................................................ , ........ 58 …

Outsourcing: An Historical Review For The Projection Of Future Savings, Leslee J. Saleck

Theses and Dissertations

Because of continuing budget and personnel limitations and the need to fund weapons modernization, the Department of Defense has increased its emphasis on outsourcing support activities. Recent studies have suggested that aggressive outsourcing of support activities by the DoD could produce billions of dollars in savings. The overriding purpose behind this research was to determine to what extent projected savings can be substantiated. To explore the potential for savings, this thesis examines the evolution and impact of outsourcing and privatization in both the private and public sectors. Next it looks at the experiences of private and public sectors to identify …

August 1998, Inland Empire Business Journal

Inland Empire Business Journal

ERNST & YOUNG EXECUTIVE TO PASS REINS OF INLAND EMPIRE OFFICE 3

NEWPORT DEVELOPER BUYS 2,500 INLAND EMPIRE LOTS 3

ENHANCING YOUR CAREER WITH THE RIGHT SCHOOL 3

ACKER GEARS UP FOR ONTARIO ELECTION 5

ADWORKS FILLS INLAND EMPIRE VOID 5

STRATEGIES TO INCREASE CUSTOMER LOYALTY 8

THE NEW EMPLOYEE REGISTRY AND BIG BROTHER 13

RIVERSIDE LAW FIRM TAKES SHAPE 16

TELESHARE:: GOING THE BIG GUYS ONE BETTER 18

IT’S TIME FOR ACTION AGAINST HE RAT 20

COAST GRAIN TO EXPAND FEEDING OF AREA ANIMALS 25

HOW TO SURVIVE A REGULATORY INSPECTION 25

ENTREPRENEUR TO ARGUE HIS CASE IN COURT …

July 1998, Inland Empire Business Journal

Inland Empire Business Journal

CALIFORNIA OFFICIALS GET BIG ON SMALL BUSINESS 5

BIG EMERGING MARKETS FOCUS OF U.S. EXPORTERS15

THE ART OF ADVOCACY IN MEDIATION 16 GETTING THE MOST OUT OF TRAINING

TECHNOLOGY 18

INLAND EMPIRE BENEFITING FROM LATEST NAFTA-DRIVEN EXPANSION 23

LOCAL COMPANY BOOMS IN MEXICO NO THANKS TO NAFTA 23

SAVETEL OFFERS CHEAP CALLING TO MEXICO 24

WHERE ARE ALL THE WORKERS? 26

WILL THERE BE A WORLD SHORTAGE OF

PYROTECHNICIANS AT THE START OF 2000? 39

GOODWILL INDUSTRIES INTRODUCES COMPUTER RECYCLING PROGRAM 49

FOLLOWING THE SUCCESS OF BOOKS AND MORE FOR DUMMIES 55

June 1998, Inland Empire Business Journal

Inland Empire Business Journal

ARE ELECTRICITY RATE REDUCTIONS COSTING CONSUMERS? 3

SBA HONORS LOCAL BUSINESSES 3

DIAMOND GIANT LINKS

WITH ONTARIO FIRM 3

ERNST & YOUNG ANNOUNCES FINALISTS FOR THE OSCAR OF BUSINESS 5

INTERNET USE UP TO 45 MILLION PCS 5

CLEARING THE SMOKE AROUND HMOS 24

RENEGADE DOCTORS PUT PATIENTS FIRST 26

SAN BERNARDINO DENTIST NO FAN OF MANAGED CARE 28

CANCER VACCINE SPARKS IMMUNE RESPONSE 29

HEALTH CARE PROPERTY BUYS PRUDENTIAL CLINICS 33

SMOKING SUITS MOUNT IN CALIFORNIA 35

BLUE SHIELD APPOINTS SENIOR VP 37

DOWNEY SAVINGS: WE DO WHAT WE KNOW 50

FALLBROOK BANK LENDS TO HIGH FLYERS 54

May 1998, Inland Empire Business Journal

Inland Empire Business Journal

TRAINEES SUE ENTERPRISE FOR OVERTIME PAY 3

IS THE INTERNET HURTING HIGHER EDUCATION'? 3

A 12-STEP PROGRAM FOR BUSINESS? 3

WORKING WITH LOVED ONES 11

MERCUR\ UNLEASHES 1999 C'OUGAR 22

DOCTOR ANSWERS QUESTIONS ABOUT BREAST CANCER 25

BOOSTING EMPLOYEE MORALE 30

1998 CAMRY 33

MAJOR RENOVATION OF WOMEN AND CHILDREN'S CENTER 40

HLPING COMPANIES GROW GLOBAL 45

RIVERSIDE COUNTY TESTS CLAIM BEST CHOICE FOR BUSINESS 47

LAX PASSENGERS ADVISED 48

WOMEN ATTORNEYS CHOOSE ALTERNATIVE WORK SCHEDULES 49

A WHOLE LOT OF BANK FOR YOUR BUCK 54

AGUA CALIENTE BAND 62

April 1998, Inland Empire Business Journal

Inland Empire Business Journal

RIVERSIDE GETS LEGAL BOOST 3

WOMEN TELL WHY THEY SIART BUSINESSES 3

LEGISLATORS FORM INTERNET CAUCUS 3

SAN BERNARDINO COUNTY QUITS 3

PROVIDING YOUR COMPUTER SKILLS 15

TAKING STOCK IN DIRECfOR COMPENSATION 17

BUSINESS BANK OF CALIFORNIA APPOINTS CEO 18

PACER ACQUIRES COOK BATES 18

HARVEY MUDD CAMERA WILL ENABLE STUDY OF STELLAR BIRTHS 19

CATALINA CRUISES: WHERE THE FUN BEGINS 20

PROFESSIONALS CHOOSE EMPIRE LAKES 21

BERGEN EXTENDS ALLIANCE WITH TENET HEALTHCARE 22

BEAUTY, TRANQUILITY AND AN OUTSTANDING GAME OF GOLF 23

SANWA OFFERS INVESTMENT MANAGEMENT FOR THE MASSES' 41

ULTRA SHIELD REPORTS EXPLOSIVE GAIN IN REVENUES 43

STUDY …

March 1998, Inland Empire Business Journal

Inland Empire Business Journal

HEALTHY INLAND EMPIRE ECONOMY 3

LOMA LINDA CHAPLAIN HELPS OTHERS 3

XEROX PAYS EMPLOYEES TO DO COMMUNITY SERVICE 3

CALIFORNIA ALLOCATES $123 MILLION 5

S.C. JOHNSON & SON OPENS 16

TEMECULA MALL RAKING IN TENANTS 16

KEYSTONE ACQUIRES FLORIDA HUBCAP COMPANY 17

KEYSTONE ACQUIRES REPUBLIC AUTOMOTIVE 18

WHEN HEALTH CARE COVERAGE IS DENIED 19

HMOs BRING BENEFITS TO HEALTH CARE INDUSTRY 21

HEALTH CARE LEGISLATION 23

TENET MAKES STAFF CHANGES 24

MTBE: A CHEMICAL IN CALIFORNIA 34

NO SALES TAX FOR FUEL EFFICIENT CARS 35

BANKING MADE FAST, EASY AND IMPERSONAL 38

GETTING IT WHILE YOU WORK 43

February 1998, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTSANDCOLUMNS

AT DEADUNE. ........................................................................................... .3

EDITORIAL ................................................................................................. 6

REAL ESTATE ............................................................................................. 7

CLOSE UP: GENE LEWIS......................................................................... 8

CORPORATE PROFILE: CITIZENS BUSINESS BANK ..................... 9

PEOPLE, PLACES AND EVENTS 10

MANAGING ...............................................................................................11

THE EMPLOYERS GROUP ................................................................... 13

CORNER ON THE MARKET..................................................................... 14

EXPORTJNG .............................................................................................. l5

LAW ............................................................................................................. l6

COMPUTERS/SOFTWARE.....................................................................17

LIST: TOP COMMERCIAL/INDUSTRIAL CONTRACTORS .......... 28

LIST: RESIDENTIAL REAL ESTATE BUILDERS .................................... 42

LIST: ARCHITECTURAL ENGINEERING FIRJI.1S ............................ 44

MONTH IN REVIEW ............................................................................... 47

EXECUTIVE TIME OUT ......................................................................... 50

RESTAURANT REVIEW ......................................................................... 58

MEAD ON WINE...................................................................................... 59

CALENDAR............................................................................................... 65

NEWS AND FEATURES

LOAN PROGRAM: REAL OR HYPE? ............................................. .3

PLAYING THE WATER …

Irish Marketing Review, Vol. 11, No. 2, 1998, Unknown

Issues

Irish Marketing Review deals with issues, developments, research and practice in marketing.

Irish Marketing Review, Vol. 11, No.1, 1998, Unknown

Issues

The Irish Marketing Review deals with issues, devlopments, research and practice in marketing. This is a special issue on Marketing Interfaces.

Hospital Marketing And The Internet: Revisited, C. David Shepherd, Daniel Fell

Faculty and Research Publications

In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the Internet in hospital marketing.

It's Not What You Make, It's The Way That You Say It: Reflections On The Design-Marketing Interface, Paul O'Sullivan

Articles

Good design is a cornerstone of marketing. Design is an important variable in every aspect of marketing activities- products, processes, packaging and communications. Yet this topic attracts little attention in the marketing literature and there is, one suspects, very little cross-fertilisation between marketing and design disciplines. This paper puts design on the agenda for both marketing academics and practitioners as well as providing a review of what is embraced within the broad subject of design. Some observations on the history and role of design in an Irish context are offered also.

January 1998, Inland Empire Business Journal

Inland Empire Business Journal

At deadline

Wells fargo targets hispanic-owned business

ONT eateries will offer street prices

High desert property owners

Editorial

Pro-cons: Mega Truck stop in fontana

Close up: Greg Williams

Corporate Profiles: Monierlifetile

Managing

The employer group

Computers.software

World wide web

Corner on the market

Exporting

Law: sexual harassment

People, Places and events

List: Community colleges

I.E medical mergers

List: Contractor’s hit list

Proposed solutions to social security crisis

Workers’ comp director in hot seat

Month in review

Life’s a beach for stark

Local businesses receive assistance

Sanwa bank holds seminar

Basics of exporting

Restaurant review

Mead on wine

Dispelling the myth …

Integrated Marketing Communication, Nareerat Kesaraphong

Theses

This thesis will focus on the Integrated Marketing Communication (IMC) in the United States and Thailand.

The new world of IMC provides a radically different way for companies to promote themselves. Throughout marketing history companies promoted a product by advertising. Advertising stated the "reason" people should purchase the product. You advertise it heavily. Consumers buy it. Advertising was king.

Integrated Communication and integrated marketing is good to reach the same amount of consumers that had been reached in the past. The vast amount of media available, such as the World Wide Web, trade shows, television, periodicals and outdoor advertising, make …