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Full-Text Articles in Business
Pengaruh Experiential Marketing Pengguna Blackberry Terhadap Relationship Marketing Outcomes (Studi Pada Mahasiswa Iisip Jakarta), Ignatius Heruwasto
Pengaruh Experiential Marketing Pengguna Blackberry Terhadap Relationship Marketing Outcomes (Studi Pada Mahasiswa Iisip Jakarta), Ignatius Heruwasto
Jurnal Manajemen dan Usahawan Indonesia
Cellular market competition becomes more intense, so that providers have tried to make the best marketing strategy to attract customers. This study combined two critical concepts, namely experiential marketing and relationship marketing. The purpose of this research is in orderto determine whether there is the influence of experiential marketing of Blackberry users to relationship marketing, then outcomes will be developed into a marketing strategy. Research conducted on 117 students of IISIP Jakarta who use Blackberry. The results of regression analysis showed that experiential marketing factors of Blackberry users would experience an irreplaceable if the marketer or company used the 'think …
Marketing Approaches Between Millennials And Gen-Zs In The Fashion And Beauty Industries, Mariana Gutierrez Chora
Marketing Approaches Between Millennials And Gen-Zs In The Fashion And Beauty Industries, Mariana Gutierrez Chora
Senior Honors Theses and Projects
This Honors College Undergraduate Senior Thesis analyzes the marketing practices with respect to Gen-Zs and Millennials’ behavior in regard to the beauty and fashion industries. In order to do so, a survey among Gen-Z and Millennial adults from diverse backgrounds was conducted to gather important data. The survey consists of twenty-three questions, some focusing on the participant demographics and cultural backgrounds and the rest focusing on behaviors they have had with various forms of paid advertising through social- media practices. Additionally, this thesis includes insights regarding some of the literature review topics and includes results that enforce some of the …