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2021

Higher Education

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Full-Text Articles in Business

Remixed, Remastered: Investigating Organizational Adaptation In Higher Music Education, Jacob Bruce Hertzog Dec 2021

Remixed, Remastered: Investigating Organizational Adaptation In Higher Music Education, Jacob Bruce Hertzog

Graduate Theses and Dissertations

Higher music education presents a unique opportunity to examine change within higher education due to the digital revolution in the music industry over the past two decades. The purpose for conducting this study was to describe, map, and explain the strategies that higher music education programs are using to adapt to the digital revolution in the music industry. This study was grounded in organizational adaptation theory, drawing upon nine well-established theories: population ecology, life cycles, strategic choice, isomorphism, symbolic action, resource dependence, cybernetics, and network theory. Critical concepts of the turbulent environment, environmental perception, and organizational adaptation strategy emerged from …


The Effect Of Students-As-Customers Concept On The Quality Of Education At Universities, Abeer Ahmad Sherry Nov 2021

The Effect Of Students-As-Customers Concept On The Quality Of Education At Universities, Abeer Ahmad Sherry

BAU Journal - Creative Sustainable Development

In the field of education, particularly in higher education, marketization refers to higher education institutions using marketing practices in their policy and academic service, and mainly by regarding students as customers. Several factors have shifted the perspectives toward the students-as-customers approach. The main causes are the increased competition, decreased government funding, and the increased cost of education. However, adopting the concept of students as customers resulted in a misconception of the relationship between universities and students and many reviews perceive it as degrading for the educational standards. The aim of this paper is to clarify the issue of whether students …


Changing An Institutional Environment Through Appreciative Inquiry: Rochester Institute Of Technology’S College Of Liberal Arts, Corinna Schlombs, Ann Howard, Caroline Delong, Jessica Lieberman Jul 2021

Changing An Institutional Environment Through Appreciative Inquiry: Rochester Institute Of Technology’S College Of Liberal Arts, Corinna Schlombs, Ann Howard, Caroline Delong, Jessica Lieberman

The Seneca Falls Dialogues Journal

This article introduces readers to Appreciative Inquiry as a form of feminist engagement in higher education. Appreciative Inquiry is a strength-based approach to organizational change that builds on positive psychology as well as social construction of language. At Rochester Institute’s College of Liberal Arts, a group of women faculty currently pursues an Appreciative Inquiry process to change their institutional environment to make it more beneficial to the success of women (and colleagues of all genders) rather than changing themselves to better fit into the existing environment. At the 2014 Seneca Falls Dialogues, members of this group engaged conference participants in …


Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee May 2021

Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee

Management Undergraduate Honors Theses

The purpose of this thesis is to provide actionable insight to the Walton MBA Programs Office for a cohesive social media strategy that is inclusive of all audiences. This research hopes to help the Walton MBA program better understand potential and current students based on their social media behavior and learn how social media use has changed due to the global COVID-19 pandemic. This report will analyze the results of a survey crafted to better understand the social media preferences of individuals seeking graduate business degrees. From these, a social media marketing strategy can be created to tailor content to …


The Impact Of Integrating An Sbdc Program Into A College/University Career Center, Harshdeep Singh Nanda May 2021

The Impact Of Integrating An Sbdc Program Into A College/University Career Center, Harshdeep Singh Nanda

Master's Projects

With a new approach for integrating the Small Business Development Center (SBDC) program in Alameda County, the Ohlone Community College District (Ohlone College) has introduced a new model for hosting an SBDC program on a college/university campus. While many other educational institutions across the nation have hosted an SBDC program (Cook Center for Entrepreneurship - Ivy Tech Community College of Indiana, n.d.; University of Scranton Small Business Development Center (SBDC) | Helping NEPA & Northern Tier Small Businesses Start, Grow & Prosper., n.d.; Olson, 2006), most have treated the program as a separate entity or department, often leading to the …


Carolina Consulting Scholars Cohort: Enabling Students To Be Stronger Analytical Thinkers And Problem Solvers, Alexis Mcconomy, Justin Farley Apr 2021

Carolina Consulting Scholars Cohort: Enabling Students To Be Stronger Analytical Thinkers And Problem Solvers, Alexis Mcconomy, Justin Farley

Senior Theses

Undergraduate students at the Moore School currently have limited avenues to pursue management consulting upon graduating from the University of South Carolina. The Darla Moore School of Business has academic excellence initiatives that have led to great success from certain programs and centers; however, there lacks a formalized support system to help students looking for internships or full-time roles in consulting. Our proposed Consulting Scholars cohort seeks to gather top students from all majors and offer them a cohort that will educate and prepare them for success as future consultants. By leveraging existing classes within the Management department and the …


Attracting Generation Z Students To Higher Education Institutions, Marcelyn Candace Nauman Apr 2021

Attracting Generation Z Students To Higher Education Institutions, Marcelyn Candace Nauman

Doctoral Dissertations and Projects

U.S. Higher Education institutions (HEIs) have faced declining enrollment since 2011. At the same time, the generational cohort of first-time freshman changed from Millennials to Gen Z students, bringing with them a change in wants, needs, and values. A qualitative multiple case study was conducted to understand how to attract Gen Z students to Higher Education Institutions. The two research questions were: 1) What marketing strategies are successful HEIs using to attract Generation Z students? and 2) What are they doing differently to attract Gen Z compared to Gen X or Y? This study was based on marketing theory, generational …


Creating A Risk Pool Of Defunctness In The United States’ Higher Education Market, Lauren Kess Jan 2021

Creating A Risk Pool Of Defunctness In The United States’ Higher Education Market, Lauren Kess

Undergraduate Distinction Papers

This paper explores measures of debt, liquidity, operations, and funding as it related to the organizational risk of a non-profit higher education institute. Using cluster analysis, 1,056 schools were grouped across five to eight clusters. The majority of these types of higher education institutes demonstrate a competence of managing their organizational risk over a 30-year horizon.


College Administrators Strategies To Implement Online Education Services For Increasing Enrollment Revenues, Denise Williams Jan 2021

College Administrators Strategies To Implement Online Education Services For Increasing Enrollment Revenues, Denise Williams

Walden Dissertations and Doctoral Studies

Financial stability in higher education continues to decrease as enrollment declines. Higher education administrators who do not address declining enrollment may experience lost revenues, potentially leading to inoperability. Grounded in Kotter’s eight-stage process for leading change, the purpose of this qualitative single case, descriptive study was to explore strategies college administrators use to increase enrollment revenues. The participants were four college administrators who successfully increased enrollment revenues. Data were collected using semistructured, virtual interviews and organizational documents. Yin's 5-step approach was used to analyze the data, and five themes emerged: dedicated support from leadership, enhance online services, improve communication, reinforce …


Determining Critical Success Factors For Realizing Innovative It Solutions In Higher Education, Anton Meijer Jan 2021

Determining Critical Success Factors For Realizing Innovative It Solutions In Higher Education, Anton Meijer

Journal of International Technology and Information Management

There is much research on Critical Success Factors when implementing novel IT solutions in different industries and contexts. However, for the domain of higher education the amount of studies is limited. This is partially due to the fact that what is considered higher education is different across countries. Universities, Universities of Applied Science, Vocational Universities, Polytechnics and related (research) institutes both have similarities and differences. However, one commonality is that institutions in higher education are not sufficiently capable of supporting the development(s) and requirements of educational processes with adequate (innovative) IT. Therefore the purpose of this study is to determine …