Business Commons^™

Final Report: Marketing Internships With Connected, Hadi Kiani

SASAH 4th Year Capstone and Other Projects: Publications

Working as the Marketing Coordinator Intern for a tech start-up was an amazing experience. I conducted competitor research, ghostwrote blog posts, ran social media, and aided in a complete company rebrand. Connected is a software product development firm. They partner with ambitious organizations to deliver on the potential of software-powered products. Joining the company halfway through their rebrand, I was immediately thrown into the deep end. Fortunately, I was able to leverage the research and communication skills I had honed through SASAH and translate them into successful contributions. Nevertheless, I had to learn a lot about industry standards, tech jargon, …

Improving Clinical Communication And Collaboration Through Technology, Michelle Machon

Doctor of Nursing Practice (DNP) Projects

Problem: Over the last 30 years, clinical communication methodologies in healthcare have evolved to become such disparate systems that they lead to confusion, wasted time, and clinician dissatisfaction. The Joint Commission (2016) reports up to 78% of sentinel events in hospitals are linked to communication failures, which have obvious implications for hospital systems in the quality and safety of their current communication systems.

Context: The purpose of this project was to determine the effectiveness of implementing a unified clinical communication technology platform in an acute care hospital setting and to make recommendations from that implementation to the organization’s larger health …

Rcap Solutions Breach Management - Case Study, Eugene Adu-Gyamfi, Gio Al Muarrawi, Kwame Ofori

School of Professional Studies

Companies get hacked every day, and our in-scope company for this case study, RCAP Solution, was not an exception. Security incidents have increased both in volume and range in recent years, and cyber-attacks have become more sophisticated than ever before. There are so many reasons that drive this fact; one is that our infrastructure was not protected efficiently, but also attackers have become more knowledgeable in initiating advanced attacks at a scale. Additionally, the entrance of emerging technologies such as blockchain, machine learning, and the internet of things, added additional complexity to the already complex scene. Cybercriminals are using various …

Roli Dhe Rëndësia E Sistemeve Të Informacionit Në Kohë Pasigurie, Albion Rexhepi

Theses and Dissertations

Punimi shtjellon problemet që u paraqiten me rastin e përhapjes së pandemisë së fundit globale. Problemet janë në shumë aspekte, problemet në menaxhimin e mirë të shëndetsisë, probleme tek kompanitë e fluturimeve, problemet me turizmin, problemet tek aktivetetet sportive, tek ndërmarrjet e mëdha, të mesme dhe të vogla, e të tjera. Problemet tek këta sektorë u shfaqën kur shtetet filluan mbylljen e disa prej veprimtarive. Pasojat ishin të pashmangshme, vetëm se niveli i pasojave do të dallonte prej veprimtarisë në veprimtari, përshembull, tek sektori i ndërtimit dhe sektori i pjesëve të këmbimit. Pra, në këtë punim fokusi do të jetë …

An Analysis Of Robotic Process Automation For Accountants, Olivia Sturgill

Undergraduate Honors Theses

The objective of this thesis paper is to answer the question: is robotic process automation efficient/beneficial and should accountants consider its implementation? For accountants, robotic process automation is a software that “perform[s] tasks such as processing sales and financial transactions, managing data, communicating between different systems, and access management, as well as monitoring and reporting” (Seasongood, 2016). In order to determine whether or not RPA should be implemented, a survey was found that had over 500 responses from varying companies currently using RPA. A statistical analysis will be performed in order to determine if any statistical significances exist between questions …

Investment, Deficits, And The Transition From Feudalism To Capitalism: An Exploratory Heterodox Analysis And Conjecture, Thomas E. Lambert

Faculty Scholarship

Investment in capital, new technology, and agricultural techniques has not been considered endeavors worthwhile in a medieval economy because of a lack of strong property rights and no incentive on the part of lords and barons to lend money to or grant rights peasant farmers. Therefore, the medieval economy and standards of living at that time often have been characterized as non-dynamic and static due to insufficient investment in innovative techniques and technology. The capital investment undertaken typically would have been in livestock, homes, or public investment in canals, bridges, and roads, although investment in the latter would have been …

Let's Stop Worrying And Learn To Love Transparency: Food And Technology In The Information Age, Scarlettah Schaefer

Journal of Food Law & Policy

Food and technology have had a long and tempestuous relationship. Current methods of food production and processing in the industrialized world depend heavily on technological developments. However, all technologies are not created equal. Some can produce food that is safer, more sustainable, more nutritious, or longer lasting. Some can have the opposite effect: increasing opportunities for adulteration, increasing the difficulty in detecting food fraud, and contributing to both foreseeable and unforeseeable health or ecological costs. Increasingly sophisticated technologies often become less apparent to the average consumer. For example, consider irradiated meat or genetically modified foods as opposed to freezer storage …

Augmented Reality In Sport Marketing: Uses And Directions, Chad Goebert

Faculty and Research Publications

The augmented reality (AR) market is expected to grow to $60.55 billion by 2023 and there are currently an estimated 4.2 billion AR-capable devices in the hands of consumers. Experts believe that sport is a high-value market for AR as it is uniquely positioned to utilize AR in multiple marketing contexts (Haber, 2019). The COVID-19 pandemic has accelerated the rate at which sport organizations are utilizing AR as they attempt to reach fans and consumers that are limited or restricted from attending events in person. This article introduces augmented reality to sport managers and practitioners and defines AR, detailing how …

The Impact Of Covid-19 On Asian Businesses And The Economy, Havovi Joshi

Asian Management Insights

The Covid-19 pandemic will likely end when a vaccine can be made available to everyone, or when we have achieved some measure of herd immunity. Unfortunately, both are as yet nowhere in sight.

Pinduoduo: Empowering Farmers With An E-Commerce Platform, Hao Liang, Sin Mei Cheah

Research Collection Lee Kong Chian School Of Business

A case study on how Pinduoduo's dedicated portal has helped farmers during the Covid-19 outbreak.

The Influence Of Information Technology Governance Audit Using Cobit 5 For The Development Public Library : (Case Study : Public Library In East Java ), Ilham M, Anis Eliyana, Indrianawati Usman

Library Philosophy and Practice (e-journal)

This study current technological developments have entered almost into the lines of people's lives. Currently, many public library have grown even bigger. And this development does not escape the good management of information technology governance. To maximize management to a better level, public library need information technology governance audits. The information technology audit used in this study uses the COBIT 5 framework which focuses on the APO04 and DSS01 domains. This study aims to improve the quality of services owned and to increase its competitiveness. The results of this study refer to the vision and mission of the public library …

Brave New World - Innovation 2.0 And Public Private Partnerhips (P3s), Rhonda S. Binda

Open Educational Resources

The trifecta of globalization, urbanization and digitization have created new opportunities and challenges across our nation, cities, boroughs and urban centers. Cities are in a unique position at the center of commerce and technology becoming hubs for innovation and practical application of emerging technology. In this rapidly changing 24/7 digitized world, city governments worldwide are leveraging innovation and technology to become more effective, efficient, transparent and to be able to better plan for and anticipate the needs of its citizens, businesses and community organizations. This class will provide the framework for how cities and communities can become smarter and more …

What Users Say About Technology In Mediation: 2020 Sidra Survey, Part 3, Nadja Alexander, Allison Goh

Research Collection Yong Pung How School Of Law

In this post on the Kluwer Mediation Blog, the use and appreciation of technology in mediation among client users is analysed.

Virginia Progress Update - The Timely Implementation Of A Technology Solution, Quality Improvement Center For Workforce Development

Other QIC-WD Products

The pandemic is pushing the U.S. workforce to adapt and seek mobile solutions to carry out key tasks. Virginia’s child welfare workforce strengthening effort, supported by the Quality Improvement Center for Workforce Development (QIC-WD), includes a transcription service and a mobile solution (an application or app) on iPads to help the workforce manage their administrative and family engagement tasks out of the office. The effort began in 2017 but demand has been heightened by the pandemic. This post summarizes what the Virginia Department of Social Services (VDSS) has accomplished and learned as they roll out new technology to thousands of …

From Penny Lane To Stranger Things: Technology’S Influence On Music Production, Sami Fong

Backstage Pass

No abstract provided.

Micro-Housing In Seattle Update: Combating “Seattle-Ization”, Taylor Haines

Seattle University Law Review SUpra

No abstract provided.

Autonomous Vehicle Manufacturers: Applying A Common Carrier Liability Scheme To Autonomous Vehicle Manufacturers—And Why Elon Musk Will Be Haunted By His Words, Alejandro Monarrez

Seattle University Law Review SUpra

The modes and levels of vehicle automation have advanced over the years with the goal of making driving safer. Features like self-steering, lane assist, and blind-spot warning are designed to assist drivers in operating their vehicles. However, the emergence of autonomous vehicle technology self-driving capabilities raises new questions about tort liability.

Since 2016, there have been numerous fatalities involving autonomous vehicles. In this Note, Alejandro Monarrez explores how we should assess liability in autonomous vehicle-related accidents when vehicles are in full automation mode. Monarrez similarly argues the common carrier liability scheme first conceptualized by Dylan LeValley in Autonomous Vehicle Liability—Application …

Parag Khanna, Connectography: Mapping The Future Of Global Civilization (2016), Sudipto Sarkar

Markets, Globalization & Development Review

Parag Khanna’s world tour through “Connectography: Mapping the Future of Global Civilization” provides the reader with vivid details of a connected world that we live in. The prime message of this book is connecting the global nodes through building infrastructure starting from oil pipelines to fibre optic cables. Exploring diverse arenas, this book gives an overview why “connectivity” is important for the entire world and not only for the selected few. Khanna’s pervading visionary approach covers bits and pieces of almost everything to make the world connected for future prosperity. However, a question still remains about how consistently his views …

Dancing In The Desert: A Case Study On The Digital Marketing Techniques Of Coachella Valley Music And Arts Festival, Colleen R. Cranny

Experience Industry Management

Digital marketing is a marketing strategy that helps companies grow in multiple ways. Digital marketing and the five Ds (digital devices, digital platforms, digital media, digital date, digital technology) represents the evolution of marketing in the modern era. The purpose of this study was to examine the digital marketing practices of Coachella Valley Music and Arts Festival. Coachella and its digital marketing techniques are strategically planned in order for the festival to reach its target audience. Research for this study was conducted using a case study. The results indicated that Coachella’s digital marketing is effective in reaching the target audience …

Leveraging Technology Through Crowdfunding To Ease Barriers Of Entry Into The Marketplace, Amye Melton, Terry Damron, Vikkie Mccarthy, William Rupp

International Journal of Applied Management and Technology

Small businesses and entrepreneurs face barriers to entering new markets, such as access to capital. Crowdfunding is one method for financing new ventures. The purpose of this article is to explore how crowdfunding can ease barriers of entry into new markets. Drawing from strategic management, planning, marketing, and technology acceptance literature, we present a conceptual model to explain the use of crowdfunding by small businesses and entrepreneurs. Factors that impact individuals’ propensity to utilize crowdfunding as a source of capital include ease of use, intention to use, attitudes toward use, and effectiveness.

The Road Ahead For Global Supply Chains, Singapore Management University, Victor Fung

Perspectives@SMU

Technology, geopolitics, and COVID-19 could lead to a total reinvention of how goods move around the world

Ageing In Place: Sustainable Technology Solutions To Support The Elderly, Hwee-Pink Tan

Asian Management Insights

'Silver tech' allows for a scalable and sustainable solution for intelligent monitoring, detection and notification of anomalous events, and collaborative support for seniors living alone.

The Future Of Retailing: When The Artificial Becomes Real, Jagdish Sheth

Asian Management Insights

Digital technology, including e-commerce and e-market exchanges, has been the most significant disruptive force for the retail industry in the last two decades.

#Thirsty4change: Bubble Tea, Coding And Data Visualisation, Singapore Management University

Social Space

In our introductory article to #Thirsty4Change, we met Ishan and Elyza, undergrads of Singapore Management University who have teamed up with LASALLE College of the Arts students to explore design interventions to bring about a more sustainable-looking future for bubble tea packaging and consumption. Throughout six weeks of workshops, the students embarked on data collection, and learned more about coding and data visualisation.

Emarketplaces: Strategic Challenges And Considerations, Sam Too

Asian Management Insights

Building scale and volume rapidly is key to surviving the roller-coaster journey and staying the course for a digital entrepreneur.

The Effects Of Computer And Information Technology On Education, Iwasan D. Kejawa Ed.D

School of Computing: Faculty Publications

In the society of ours, is it true really that computers and information technology have contributed immensely to the way we learn? After observing and reading various educational paraphernalia and scanning the environment research has shown that the educational systems have greatly been impacted by computers and information technology. With the growth of technology, the ways we learn have been improved tremendously. Innovative technologies have contributed to the innovation of learning in the education arena and outside. The traditional ways of conveying instructions to learners have been augmented with the use of computers information technologies. The educational system of our …

Learn, Adapt, And Move On: An Interview With Rajesh Lingappa, Rajesh Lingappa, Singapore Management University

Asian Management Insights

Rajesh Lingappa, co-founder and former chief technology officer of RedMart, talks about his entrepreneurial journey in the world of technology.

Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere

Honors Projects

“Branding on a Budget: Marketing in the Nonprofit Sector” This service learning project combines academic research with experiential service learning. The purpose of this project was to create a strong brand for BeInstrumental, a nonprofit music education organization from Toledo, Ohio through the creation of a graphic branding plan. Principles of visual communication technology, graphic design, marketing strategies, branding, and graphic design are all implemented in this project.

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …

Application For Student Safety In Harrisonburg, Clara R. Peirce

Senior Honors Projects, 2020-current

Through the development of a smartphone application specific to the James Madison University (JMU) campus, this project confronts and combats the unique safety concerns that students in Harrisonburg are likely to face. This app addresses community-specific threats and scenarios while bolstering JMU’s current system of alerts in a preventative, proactive manner. This project meets is preventative and proactive goals through an analysis of existing measures, research, and critique of similar initiatives. This project’s creative brief is guided by a SWOT analysis and assessment of the target audience and the intended area of implementation. The application is intended for usage by …