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Articles 1 - 6 of 6
Full-Text Articles in Business
Facebook Addiction: Factors Influencing An Individual's Addiction, Erica Sherman
Facebook Addiction: Factors Influencing An Individual's Addiction, Erica Sherman
Honors Thesis Program in the College of Management
Prior research has proved that an individual could be addicted to the Internet in general, but no research has been done specifically to social networking sites such as Facebook. This study investigates how factors such as personality, gender, procrastination, boredom and ones values may affect the amount of time they spend on Facebook, further concluding that they are either overly obsessive or not about the usage thereof. Further, this study tests whether those same factors influence and individuals likelihood of facing Facebook withdrawal or Facebook devotion. Prior research was conducted using scholarly articles that focused on personality types and Internet …
Pascal's Wager: The Real Or Promised Benefits Of Brand-Sponsored Brand Communities, Caroline M. Ford
Pascal's Wager: The Real Or Promised Benefits Of Brand-Sponsored Brand Communities, Caroline M. Ford
Caroline M Ford
With the exponential growth of consumers using social networking sites such as Facebook, firms are driven to figure out how to exploit this new marketing medium in such a way as to add value to their brand or to further corporate goals. There is much excitement about the potential to reach millions of consumers in a nimble medium at dramatically lower costs and effort. Whether firms are realizing real return or speculating on its purported potential requires a greater understanding of the implicit model guiding the sponsorship of Virtual Brand Communities (VBC). Using a grounded theory approach, this research examines …
Facebook And College Students: Is Marketing Effective, Kelsey Craig
Facebook And College Students: Is Marketing Effective, Kelsey Craig
Chancellor’s Honors Program Projects
No abstract provided.
The Effects Of Social Media On Not-For-Profits, Kylie Jade Pearse
The Effects Of Social Media On Not-For-Profits, Kylie Jade Pearse
Chancellor’s Honors Program Projects
No abstract provided.
Social Media Increases Wine Sales And Consumption, Quinn Watson
Social Media Increases Wine Sales And Consumption, Quinn Watson
Agribusiness
The purpose of this study is to research the effects that social media and marketing tools have on branding and labeling a winery and its tasting room. The goal of a specific social media resource, such as a social networking site like Facebook, is to capture the attention of young wine consumers worldwide.
This study will investigate different marketing strategies that the wine industry uses to help attract more attention to the younger wine consumer demographic. Focusing on Costa De Oro Winery in Santa Maria, California, interviews and surveys will be administrated to gather data about specific marketing strategies of …
A Qualitative Study Of 4-H State And Field Faculty Use Of Social Media To Communicate With Youth, Volunteers, And Stakeholders, Mary Christina Sorenson
A Qualitative Study Of 4-H State And Field Faculty Use Of Social Media To Communicate With Youth, Volunteers, And Stakeholders, Mary Christina Sorenson
LSU Master's Theses
The purpose of this study is to explore the type of social media technology utilized by 4-H field and state faculty to communicate with 4-H members, volunteers, and advisory board members. As youth increase their use of technology for communications it is critical for youth development agents to adapt to new communication methods Qualitative research methods were used to explore this topic. Guiding questions were developed from the empirical literature. Responsive interviewing technique was used to gather data. A purposeful sample was chosen for this study. The sample consisted of field and state 4-H Cooperative Extension Service faculty located in …