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Full-Text Articles in Business
December 2010, Inland Empire Business Journal
December 2010, Inland Empire Business Journal
Inland Empire Business Journal
What Planet Are You On? Six Steps to Simplify Remote Management Managing people and projects from different cities, states, time zones, or countries is infinitely more difficult. You might as well be on different planets. Jim Bain gives us some tips that can make sure that they are on the same planet as their remote team members
The Impact of Caregiving on Business Did you know that the average cost to employers per working caregiver is $2,110 per year. This costs U.S. employers $33 billion a year. However, programs designed to help employees deal with eldercare and other caregiving issues …
Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman
Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman
Honors Scholar Theses
This paper examines characteristics of online social networking sites and their implications on advertising. The application of well known interpersonal and mass communication theories to the field allows for an in-depth look at behavioral cues and responses. The interactivity inherent in sites like Facebook, MySpace, YouTube, and in other forums encourages advertisers to tap into engaging their consumers. Types of targeting and the success of word of mouth referrals are examined, as are many of the common stumbling blocks. To better understand the potential versus the problems, we conclude with an analysis of return on investment.
November 2010, Inland Empire Business Journal
November 2010, Inland Empire Business Journal
Inland Empire Business Journal
Inland Empire City Profile 2010 This annual city profile by John Husing, Ph.D. provides a good source of information and available data for population, taxable sales, assessed valuation, housing prices and volumes, and income for Inland Empire’s 50 cities
Who Owns Your Strategy? Having a good and great strategy is critical to organizational success. With all good resources, most organizations largely fail to successfully implement their strategy. Why? The answer can be found in who actually owns the strategy
Top Ten Pitfalls to Avoid When Going Social in the Business World If you are looking for fans, followers, and friends …
October 2010, Inland Empire Business Journal
October 2010, Inland Empire Business Journal
Inland Empire Business Journal
Largest Tax Hike in History of America Read Joan Pryde’s article concerning the largest tax hikes in the history of America. These taxes will hit families and small businesses on Jan. 1, 2011. Big surprises await.
Nine Body Languages Dos and Don’ts to Win in the Business World If you think you’ve been saying all the right things, but you still can’t get ahead, author Sharon Sayler suggests you consider what you’ve really been saying to potential employers—not just verbally, but non-verbally
The Uncertain Economy David Shulman, senior economist, UCLA Anderson Forecast, tells us what ails the economy against a …
September 2010, Inland Empire Business Journal
September 2010, Inland Empire Business Journal
Inland Empire Business Journal
Real-Time Performance Reviews According to Jim Whitt, performance reviews end up being “check the boxes” exercises that have little influence on performance because they take place after the fact. Employees need and want direction. How and when it is done is what makes the difference
Expand Your Ideas Using Google Find out how a good search engine, such as Google, can make developing a new product or service much more efficient and insightful. Often its use leads to results for first-time users trying to find solutions to new problems
Budget Challenges Lie Ahead for County of San Bernardino To balance …
August 2010, Inland Empire Business Journal
August 2010, Inland Empire Business Journal
Inland Empire Business Journal
The Four Gs of Smartly Growing Your Business in Good Times and Bad Professor Ed Hess counsels corporate executives and small business owners to pursue growth strategies based on the 4Gs (Growths)
Don’t Hit Send! Avoid These Common E-mail Pet Peeves If you ever wondered why people don’t take action on your e-mails or why this productivity tool seems to waste more of your time than it saves, you may be guilty of exhibiting a few e-mail pet peeves
Stopping “Slack-Off Summer” Syndrome: Six Ways to Keep Your Company Ruthlessly Focused This Summer Summer is when everything slows down—including your …
Advertising Competition In Retail Markets, Kyle Bagwell, Gea Myoung Lee
Advertising Competition In Retail Markets, Kyle Bagwell, Gea Myoung Lee
Research Collection School Of Economics
We consider non-price advertising by retail firms that are privately informed as to their respective production costs. We construct an advertising equilibrium, in which informed consumers use an advertising search rule whereby they buy from the highest-advertising firm. Consumers are rational in using the advertising search rule, since the lowest-cost firm advertises the most and also selects the lowest price. Even though the advertising equilibrium facilitates productive efficiency, we establish conditions under which firms enjoy higher expected profit when advertising is banned. Consumer welfare falls in this case, however. Under free entry, social surplus is higher when advertising is allowed. …
Advertising Collusion In Retail Markets, Kyle Bagwell, Gea M. Lee
Advertising Collusion In Retail Markets, Kyle Bagwell, Gea M. Lee
Research Collection School Of Economics
We analyze non-price advertising by retail firms, when the firms are privately informed about their respective costs of production. In a static advertising game, an advertising equilibrium exists in which lower-cost firms select higher advertising levels. In this equilibrium, informed consumers rationally employ an advertising search rule in which they buy from the highest-advertising firm since lower-cost firms also select lower prices. In a repeated advertising game, colluding firms face a trade-off: the use of advertising can promote productive efficiency, but only if sufficient current or future advertising expenses are incurred. At one extreme, if firms pool at zero advertising, …
College Of Business Magazine -- Real, Summer 2010, Stephanie Judge
College Of Business Magazine -- Real, Summer 2010, Stephanie Judge
College of Business Magazine -- REAL
Summer 2010 issue
July 2010, Inland Empire Business Journal
July 2010, Inland Empire Business Journal
Inland Empire Business Journal
Retooling the Economy: Four Key Steps to Breaking Wall Street’s Obsession With “Short-termism” and Achieving Real, Authentic Growth To achieve a true economic turnaround, we must turn our focus to a pursuit of growth and innovation. Our current capital system is structured to impede those aspirations
Reference Checks Remove One in Five Job Candidates From Consideration A new survey from OfficeTeam finds the results of a reference check can be the real deal maker—or breaker. Managers interviewed said they remove more than one in five (21 percent) candidates from consideration after speaking to their professional contacts
Are Values Back in …
May 2010, Inland Empire Business Journal
May 2010, Inland Empire Business Journal
Inland Empire Business Journal
Opinion: True impact on working people of AB 32 is no mere numbers game A report by the UC Berkeley Center for Labor Research and Education found that green jobs represent less than one percent of the jobs in California. Green jobs would expand under AB 32 and could potentially impact three million blue-collar or 20% of California’s workforce
Making a Comeback: 6 Strategies to Overcome Your Professional Setback and Define Success on Your Own Terms Andrea Redmond and Patricia Crisafulli gives advice on how you can lead not only to a comeback, but potentially an even better outcome than …
April 2010, Inland Empire Business Journal
April 2010, Inland Empire Business Journal
Inland Empire Business Journal
Kelly Space & Technology, Inc. vision and mission for Technical Employment Training, Inc. After Fontana High School closed its machinist training program, Kelly Space & Technology immediately volunteered to store the equipment and tooling in its facilities. It also took this opportunity of fulfilling a business, education and workforce development approach to training students in need of employment skills
TV Battle of the Sexes, Part 2—Men are from Muntz, Women are from Zenith 3D is coming to your living room. Just as you have invested in a new and larger flat screen TV, Hollywood has gone full throttle in …
Advertising Competition In Retail Markets, Kyle Bagwell, Gea M. Lee
Advertising Competition In Retail Markets, Kyle Bagwell, Gea M. Lee
Research Collection School Of Economics
We consider non-price advertising by retail firms that are privately informed as to their respective production costs. We construct an advertising equilibrium, in which informed consumers use an advertising search rule whereby they buy from the highest-advertising firm. Consumers are rational in using the advertising search rule, since the lowest-cost firm advertises the most and also selects the lowest price. Even though the advertising equilibrium facilitates productive effi ciency, we establish conditions under which firms enjoy higher expected profit when advertising is banned. Consumer welfare falls in this case, however. Under free entry, social surplus is higher when advertising is …
March 2010, Inland Empire Business Journal
March 2010, Inland Empire Business Journal
Inland Empire Business Journal
A “Fixed” Fight: A Peek Inside One Construction Expert’s Campaign to Make Fixed-Price Contracts and Cost Containment the Industry’s New Normal Construction cost overruns have run rampant for decades. It is an industry that has seen per-worker productivity fall by nearly 25 percent over the past 40 years
Leadership & Little White Lies: How Those Seemingly Harmless Fibs and Half-Truths Can Hurt Your Business Author Dave Anderson says that white lies can do serious damage to your reputation and can lead to much bigger issues down the road. Read to see why cleaning up your act can help save your …
The Portrayal Of Aboriginal Spiritual Identity In Tourism Advertising: Creating An Image Of Extraordinary Reality Or Mere Confusion?, Alan A. Pomering
The Portrayal Of Aboriginal Spiritual Identity In Tourism Advertising: Creating An Image Of Extraordinary Reality Or Mere Confusion?, Alan A. Pomering
Faculty of Commerce - Papers (Archive)
This paper considers how Aboriginal identity and spirituality are appropriated to construct national identity for an Australian tourism advertising campaign, and proposes a research agenda to investigate whether incongruity, based on consumers’ prior knowledge of Indigenous Australians’ real everyday identity, might reduce advertising effectiveness.