Business Commons^™

Approaches To Decision Making, Richard J. Mckenna

Research outputs pre 2011

This book is designed as a brief introduction to the understanding of decision making in work settings. It is designed for use in graduate courses and should be supported by a wide range of additional reading materials and practical exercises. The approach is multi-disciplinary and pluralistic: there are many perspectives from which decision making may be viewed. Similarly, there are many differences in decision making between individuals and between contexts.

The book is intended to contribute to a raised awareness of the many issues and high complexity attaching to important decisions. It may or may not help the reader to …

Consumer Decision Making Styles: A Multi-Country Investigation, Steven Lysonski, Srinivas Durvasula, Yorgos Zotos

Marketing Faculty Research and Publications

Argues that profiling consumer decision-making styles has importance to marketers, advertisers and consumer affairs specialists, but developing an approach to quantify such profiles has been problematic. Reports the application of an instrument known as the consumer style inventory (CSI) to measure these profiles for samples of consumers from Greece, India, New Zealand and the USA. Indicates, from the results, that the instrument seems more applicable to higher income countries than to developing ones. Discusses implications regarding use of the instrument and cross-cultural issues.