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Foreign Market Entry Strategies Of Japanese Mncs, Charles R. Taylor, Shaoming Zou, Gregory E. Osland
Foreign Market Entry Strategies Of Japanese Mncs, Charles R. Taylor, Shaoming Zou, Gregory E. Osland
Gregory E. Osland
While much prior research has focused on Japanese multi‐national corporations’ (MNCs) marketing strategies, little is known about the factors that influence Japanese MNCs’ foreign market entry mode choice. In this study, a survey of Japanese MNCs is conducted in order to assess the factors that are the most influential in the foreign market entry decisions of Japanese MNCs. Using bargaining power theory, eight factors are identified in the study. The findings indicate that five of the eight factors (stake of the host country, need for local contribution, riskiness of the host country, resource commitment, and host government restrictions) are significant …
Growth Roadmap Of Redivivus Technologies Pvt Ltd, Dipanjay Jayant Bhalerao
Growth Roadmap Of Redivivus Technologies Pvt Ltd, Dipanjay Jayant Bhalerao
Dipanjay Jayant Bhalerao
Govinda Mahajan, MD of Redivivus Technologies Pvt Ltd started the automation IT solution organization in 2010.. As an entrepreneur Mr. Govinda wanted the business to expand from its current segment of Printing and Auditing Automation IT solutions more segments like manufacturing processes image processing. The business got major jolts when some key deals were lost to rivals just before the closure of deals. Redivivus Technologies had hired a consultant to analyze the current business model, which was now on the growth stage. The consultant and the MD had to analyze two things i.e. the improvement areas in bagging deals and …
Ganesh Bhel & Chaat Products Pvt Ltd: Pioneering Transformation From Unorganized To Organized Service Retail, Dipanjay Jayant Bhalerao
Ganesh Bhel & Chaat Products Pvt Ltd: Pioneering Transformation From Unorganized To Organized Service Retail, Dipanjay Jayant Bhalerao
Dipanjay Jayant Bhalerao
Indian service retail industry witnessed sea change in the way consumer preferences. The implication of that was evident in brain storming at Ganesh Bhel, which was the most popular destination for its taste of bhelpuri and other chaat products (the popular traditional Indian tasty & spicy fast food category).August 2008, at the Famous & crowded Ganesh Bhel retail outlet, Mr. Dinesh & Rupesh Gudmewar were having through discussion going on with their father Mr. Ramesh Gudmewar, (Founder of Ganesh Bhel in 1978 in Pune city) on transforming it from a commodity business into an organized enterprise. Mr. Ramesh wondered on …
Niches At The Edges: Price-Value Tradeoff, Consumer Behavior, And Marketing Strategy, Syed H. Akhter
Niches At The Edges: Price-Value Tradeoff, Consumer Behavior, And Marketing Strategy, Syed H. Akhter
Syed H. Akhter
Purpose – The purpose of this paper is to examine how the perception of price-value tradeoff is related to overall satisfaction, purchase intention, word-of-mouth advertising, and actual repurchase behavior. Design/methodology/approach – Data on subscribers and single ticket buyers of a major symphony orchestra in the Midwest are used to test the hypotheses. Findings – The ANOVA results show significant differences across the three levels of price-value tradeoff in each of the response variables. Additional analyses of cross-tabulated data show that some of the bivariate relations conform to, as well as depart from, the rational consumer behavior model. Research limitations/implications – …
Strategies Used To Defend Pharmaceutical Brands From Generics, Dean C.H. Wilkie, Lester Johnson, Lesley White
Strategies Used To Defend Pharmaceutical Brands From Generics, Dean C.H. Wilkie, Lester Johnson, Lesley White
Lester Johnson
This research aims to provide an empirical comparison of the results of three brands' marketing defence strategies used in advance of generic brands entering the market. By reviewing the effectiveness of these strategies, this research looks to extend the research on marketing defence strategies into the importance of anticipating competitor launches.
Determinants Of Business Success Of Small And Medium Enterprises, Javed Mahmood Jasra, Muhammad Asif Khan, Ahmed Imran Hunjra, Rana Aziz Ur Rehman, Rauf I. Azam
Determinants Of Business Success Of Small And Medium Enterprises, Javed Mahmood Jasra, Muhammad Asif Khan, Ahmed Imran Hunjra, Rana Aziz Ur Rehman, Rauf I. Azam
Ahmed Imran Hunjra (PhD)
The small and medium enterprises (SMEs) play critical role in the development of the country. The success of SMEs depends on number of factors. This study examines the role of key factors in the success of SMEs in Pakistan. The study also investigates the relationship between SMEs success and its determinants. Target population of the study was SMEs operating in different lines of business from service to manufacturing. Sample size of this study was 520 small and medium lines of businesses. Responses of the subjects were collected through questionnaires. SPSS software is used for analysis. This study concludes that there …
The Antecedents Of Export Marketing Performance: An Australian Perspective, Craig C. Julian, Aron O'Cass
The Antecedents Of Export Marketing Performance: An Australian Perspective, Craig C. Julian, Aron O'Cass
Dr Craig C Julian
This study considers a comprehensive set of potential determinants of export marketing performance and the unit of analysis is the individual product-market export venture. Data were gathered via a mail survey of firms exporting from Queensland, Australia. The firms comprising the sample came from a wide cross section of industries including agriculture, mining, light industries, metal-working, electronics, chemical and the services industries. The results support the contention that export marketing strategy, firm-specific characteristics and market characteristics were the significant determinants of export marketing performance.
Reaching Entrepreneurs Where They Live And Work: A Communication And Marketing Strategy For The Oklahoma Home-Based Business Association, Douglas J. Swanson Ed.D Apr
Reaching Entrepreneurs Where They Live And Work: A Communication And Marketing Strategy For The Oklahoma Home-Based Business Association, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
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