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Bragging Rights And Destination Marketing: A Tourism Bragging Rights Model, Gregory M. Kerr, Clifford Lewis, Lois Burgess
Bragging Rights And Destination Marketing: A Tourism Bragging Rights Model, Gregory M. Kerr, Clifford Lewis, Lois Burgess
Lois Burgess
In a study seeking to understand destination choice, focus group participants consisting of travellers, mentioned the importance of ‘bragging rights’. Additionally, tourism marketers when interviewed about destination choice also referred to bragging rights. An online search of ‘travel’, ‘tourism’ and ‘bragging rights’ revealed thousands of links. Despite this, bragging rights has received limited attention in tourism research. This paper defines bragging rights, discusses its relevance to tourism and proposes a conceptual model suggesting how bragging rights can be managed by destination marketers to enhance destination image and consequently increase visitation.
Conceptualizing The Creative Tourist Class: Technology, Mobility And Tourism Experiences, Ulrike Gretzel, Jamal Tazim
Conceptualizing The Creative Tourist Class: Technology, Mobility And Tourism Experiences, Ulrike Gretzel, Jamal Tazim
Ulrike Gretzel
Increasing mobilities and an ever greater amount of technologies that support creativity have led to the emergence of a so-called Creative Class in our postmodern society. Creative Class members have distinctive experiences that blur the boundaries between everyday and touristic life. These experiences challenge conventional typologies of the tourist experience and have tremendous implications for tourism research and practice. In this article we discuss first what the Creative Class is, what experiences it has, and how it uses emerging technologies to create, mediate, and reconstruct these experiences. A special emphasis is placed on the relationship the Creative Class has with …
A Longitudinal Study Of The Use Of The Web By Regional Tourism Organisations (Rtos) In Australia, Lois Burgess, Belinda Parrish, Joan Cooper, Carole Alcock
A Longitudinal Study Of The Use Of The Web By Regional Tourism Organisations (Rtos) In Australia, Lois Burgess, Belinda Parrish, Joan Cooper, Carole Alcock
Belinda Gibbons
The information-intensive nature of the tourism and travel industry suggests an important role for Web technology in the promotion and marketing of tourist destinations. The rapid development of the Internet is also having profound impacts on the industry. In fact, travel and tourism has become the single largest category of products sold over the Internet (Tourism White Paper, 2007). With reports of travel purchases and reservations being one of the fastest growing segments of the Internet community it is no surprise that the number of tourism operators on the Web has increased considerably over the past few years. This paper …
Utilising Generation Y: United States Hospitality And Tourism Students' Perceptions Of Careers In The Industry, Scott Richardson, Nicholas J. Thomas
Utilising Generation Y: United States Hospitality And Tourism Students' Perceptions Of Careers In The Industry, Scott Richardson, Nicholas J. Thomas
Nicholas J. Thomas
This purpose of this study is to ascertain U.S. hospitality and tourism management student's perceptions of jobs in the industry. To undertake this, students were asked to identify which factors were important when choosing a career and whether the hospitality and tourism offers these. Additionally, students were asked their perceptions towards a number of dimensions relating to careers in the hospitality and tourism industry. Overall, it is clear that respondents are generally happy with the careers being offered in hospitality and tourism and are committed to pursuing careers in the industry.
Service Quality, Relationship Building And Innovative Technologies In The Scottish Tourism Industry, Betsy A. Pudliner
Service Quality, Relationship Building And Innovative Technologies In The Scottish Tourism Industry, Betsy A. Pudliner
Betsy A. Pudliner
In today's post-modern society, service takes greater meaning with the application of innovative technologies. In particular, historical and cultural service attitudes are renewed and easily expressed with the use of lnternet and World Wide Web applications. The Scottish tourism industry is viewed as a highly developed and fragmented economy. The foundations of tourism are in the small, family owned operations. Small businesses extend traditional alignment with destination marketing organizations with smaller, local virtual communities to capture and retain revenues. Consistency, in the delivery of quality experiences, is seen as a positive outcome with virtual community building. This paper describes research …