Business Commons^™

Meta-Sustained Nurturing Greener Events Using The Metaverse Technology, Conner Brown, Christopher Eastment, Smita Singh Dr.

ICHRIE Research Reports

The case study focuses on the integration of sustainability principles with metaverse technology in the field of event and meeting management. The primary goal is to tackle global challenges by embedding sustainable practices that align with selected United Nations Sustainable Development Goals (SDGs): Quality Education, Reduced Inequalities, and Responsible Consumption and Production. This educational approach utilizes immersive simulations that allow students to develop and propose solutions to real-world sustainability issues. The content encourages students to understand the interconnectivity of different sustainability practices and their applications. By leveraging technology, the case study aims to enhance educational experiences and promote sustainable behaviors. …

Empowering Inclusivity: Leveraging Technology For Designing Accessible Events, Smita Singh, Godwin-Charles Ogbeide, Jazmyn Johannassen

ICHRIE Research Reports

In the evolving landscape of meeting and event management, ensuring accessibility and inclusivity is paramount. This literature review delves into the technological advancements in creating universally accessible events. From assistive listening devices to augmented reality for sensory enhancement, we dissect various tools and methodologies. By analyzing a spectrum of scholarly articles, case studies, and real-world applications, the review underscores the transformative power of technology in removing barriers and fostering inclusivity. The findings advocate for proactive adoption of these technologies, reiterating that inclusivity in meeting and event design is not just ethical but imperative today.

Tech-Savvy Hospitality: A Strategic Approach To Overcoming Labor Shortages, Donna Haywood, Smita Singh Dr.

ICHRIE Research Reports

The hospitality industry faces an unprecedented labor shortage, prompting a surge in technological solutions. This reflection paper explores how innovations such as robotics, artificial intelligence, and digital applications are being deployed to bridge these staffing gaps. By analyzing the role of technology in areas like housekeeping, guest services, event, and culinary operations, implications for service quality and industry standards are also assessed. While technology offers potential alleviation for labor challenges, it's crucial to consider its impact on the inherent human-centric nature of hospitality.

Research, Planning, And Development Of A University-Based Retirement Community (Ubrc): A Strategic Lodging Opportunity, Tevfik Demirciftci, Britt Mathwich, Fred Demicco

ICHRIE Research Reports

University-Based Retirement Communities (UBRCs) are a growing trend among universities and senior living. UBRCs are an intriguing concept that benefits retirees and universities as they bring alums back to campus for their residences. This study investigates the interest level and preferences of Colorado Mesa University's alums and retired professors for an on-campus UBRC. This research is the first phase of the planning process for developing and operating a successful UBRC.

Keywords: University-Based Retirement Communities (UBRC), Continuing Care Retirement Communities, Senior Living Communities, Active Adult Communities

Brand Trust Equation: The Role Of Brand Trust And Its Impact On Pro-Social Behavior In Peer-To-Peer Accommodation, Md Zaker Hossin, Yeasun K. Chung

ICHRIE Research Reports

Peer-to-peer (P2P) accommodations, like Airbnb, often don’t have the same rules and oversight as traditional hotels. This can make it riskier and less predictable to stay in P2P accommodations, and the quality of the stays varies more. Thus, this study aimed to examine the following objectives: examine how different trust dimensions influence brand trust in P2P accommodations, evaluate how brand trust influences guests’ prosocial patronage behaviors, and assess how brand trust influences guests’ prosocial stewardship behaviors. The study used a scenario-based survey of U.S. travelers. Key variables included ability, benevolence, integrity, predictability, brand trust, prosocial patronage behavior, and prosocial stewardship …

Dine Green, Be Kind: Local Vs. Chain Restaurants In Sustainability, Brand Attachment, And Pro-Social Behaviors, Md Zaker Hossin, Yeasun K. Chung

ICHRIE Research Reports

The restaurant industry is characterized by excessive waste and resource consumption, and it faces a pressing need to adopt environmental sustainability practices (ESPs). This research aims to explore the sequential relationship from ESPs to brand attachment (BA) to pro-environmental behaviors while examining the enhancing role of locally-owned restaurants in strengthening these relationships. The survey used a scenario-based survey of U.S. diners and collected data about waste reduction, recycling, minimum water usage, energy conservation, brand attachment, restaurant ownership (local/chain), pro-environmental patronage behavior, and pro-environmental stewardship behavior, using a seven-point Likert Scale. This study aims to advance our understanding of the potential …

Addressing Labor Challenges In The Hospitality Industry: Insights From College Students, W. Clarke Griffin

ICHRIE Research Reports

The hospitality industry is facing a growing labor crisis. College students were surveyed on their perceptions of the hospitality industry and a roundtable discussion of industry experts occurred to explore the results. College students described that the starting hourly wage and a flexible work schedule were the most important factors influencing their employment decisions. The study's findings suggest that the hospitality industry can attract and retain more college students by prioritizing employee welfare and effectively communicating the benefits of a career in hospitality. This could involve offering higher wages, more flexible work schedules, and better benefits. Creating a positive work …

Event Technology And Attendee Experience: A Systematic Review And Research Agenda, Jijun (Jackie) Chen, Shinyong (Shawn) Jung

ICHRIE Research Reports

The events industry is experiencing growth, both as a sector of the tourism industry and in the technology that impacts the attendee experience during an event. While research into event-related technologies is robust, there is not much research on the specific roles that technology can play in facilitating attendees’ experiences at an event. This study proposes to use the PRISMA approach to gain a comprehensive understanding of technology-enabled experiences within the context of events. Results will drive future research in this area of study.

The Impact Of Sound Systems On Customer Experience, Jonathan Alonso

ICHRIE Research Reports

Sound systems have a profound impact on customer experiences, shaping perceptions, managing noise pollution, and enhancing a business's brand image. This document provides an in-depth exploration of the factors involved in designing, integrating, and programming commercial audio-visual (AV) systems. The process entails understanding the unique needs of a business, assessing the physical environment, and selecting the most suitable audio and visual solutions, followed by careful integration and programming for an optimal user experience. A critical aspect of AV system design is zoning, which allows for tailored auditory experiences in different areas within a venue. While the initial investment in a …

Attitudes And Perceptions Of Adoption Of Amusement Park Mobile Applications, Thomas Schrier

ICHRIE Research Reports

Many amusement parks across the US have developed mobile applications. Considering the potential business impact of mobile applications, it is important to understand amusement park visitors’ perceptions and attitudes toward mobile applications. This study proposes a conceptual model that incorporates variables from the technology acceptance model, the task-technology fit theory, and the theory of planned behavior. These variables will be used to investigate the attitudes, perceptions, and behavioral intentions of amusement park visitors. Structural Equation Modeling will be utilized to test the conceptual model. This study can provide amusement park operators with guidance for the improvement and efficiency of mobile …

The Impact Of Linguistic Styles On Message Delivery In Encouraging The Use Of Leftover Bags For Food Waste Reduction, Jae Eun Park, Chang Ma, Alei (Aileen) Fan

ICHRIE Research Reports

Plate leftovers are a major cause of food waste in restaurants. To reduce food waste, many restaurants encourage customers to use “doggy bags” to take away their plate leftovers. However, the efficiency of adopting such leftover bags is still questionable as some customers may feel embarrassed to use leftover bags. Hence, the current research aims to explore how to leverage different linguistic styles (figurative vs. literal language) to encourage the usage of leftover bags for food waste reduction purposes. Furthermore, this research will investigate the linguistic style efficiency in various restaurant dining contexts across two empirical studies. Study 1 will …