Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 13 of 13

Full-Text Articles in Business

Big Data, Customer Centricity And Sustainability In The Banking Industry, Lina Soubra Nov 2021

Big Data, Customer Centricity And Sustainability In The Banking Industry, Lina Soubra

BAU Journal - Creative Sustainable Development

Due to the huge progress in technology particularly the internet, people around the globe are generating huge amount of data that reflects their personal and unique behaviors. The analytics of big data that has facilitated capturing this rich data on customer in real time helped shifting the business model of banks towards customers. In parallel, nowadays customers are more aware of the need to safeguard the planet for the future generations and are exerting pressures on businesses including banks to become green and sustainable banks. Although banking industry has adopted sustainable development to save its reputation globally that has been …


A Review Of Knowledge Risk Conception, Rabih A. El Khatib, Alaaeldine Abbass Ali, Nehale Mostapha Nov 2021

A Review Of Knowledge Risk Conception, Rabih A. El Khatib, Alaaeldine Abbass Ali, Nehale Mostapha

BAU Journal - Creative Sustainable Development

Knowledge is regarded as a critical source of sustainable competitive advantage. However, knowledge has a negative aspect as well. Organizations face a variety of risks as a result of a lack of knowledge, its disappearance, incorrect application, or other consequences of knowledge-related use. Various knowledge risk dimensions were reported in the literature. The authors summarized and analyzed the theoretical perspectives on knowledge risks based on certain criteria such as comprehensiveness, clarity and flexibility. This research has provided an extended knowledge risk taxonomy of Durst and Zieba (2018). The taxonomy now includes a strategic knowledge risks group that embraces knowledge loss, …


Evaluation Of The Effectiveness Of Continuing Professional Development In The Pharmaceutical Workplace: A Cross-Sectional Study In Lebanon, Georges Hatem, Mathijs Goossens, Diana Ghanem, Roula Bou Assi Nov 2021

Evaluation Of The Effectiveness Of Continuing Professional Development In The Pharmaceutical Workplace: A Cross-Sectional Study In Lebanon, Georges Hatem, Mathijs Goossens, Diana Ghanem, Roula Bou Assi

BAU Journal - Creative Sustainable Development

The objective of this study is to evaluate the effectiveness of Continuous Professional Development in the pharmaceutical workplace and the direct impact on the pharmacists’ personal and professional progression and to assess their perceptions toward various CPD methods and their incorporation into this recent learning pathway. Methods: A cross-sectional descriptive study was conducted in Lebanon within three months from July 2017 till September 2017 using a survey as a tool. Overall 142 participants were conveniently selected frequency matching national government estimates of pharmacists’ work location and gender . Results: Among the respondents, 38.7% reported that they have learnt through CD/DVD, …


The Effect Of Students-As-Customers Concept On The Quality Of Education At Universities, Abeer Ahmad Sherry Nov 2021

The Effect Of Students-As-Customers Concept On The Quality Of Education At Universities, Abeer Ahmad Sherry

BAU Journal - Creative Sustainable Development

In the field of education, particularly in higher education, marketization refers to higher education institutions using marketing practices in their policy and academic service, and mainly by regarding students as customers. Several factors have shifted the perspectives toward the students-as-customers approach. The main causes are the increased competition, decreased government funding, and the increased cost of education. However, adopting the concept of students as customers resulted in a misconception of the relationship between universities and students and many reviews perceive it as degrading for the educational standards. The aim of this paper is to clarify the issue of whether students …


Customers Loyalty: Does Value Co-Creation Become Indispensable For Universities?, Ayman Mahmoud Bazzi, Alaaeddine Abbas Ali, Nehale Mostapha Nov 2021

Customers Loyalty: Does Value Co-Creation Become Indispensable For Universities?, Ayman Mahmoud Bazzi, Alaaeddine Abbas Ali, Nehale Mostapha

BAU Journal - Creative Sustainable Development

This paper investigates the direct and indirect relationships between customers` participation in value co-creation activities (CPVCA) and their loyalty. Quantitative research approach is adopted, while the population consists of all the Lebanese private universities` students. A questionnaire was used to collect data from 403 students, nominated according to convenience sampling technique. The study proposed scale validity and the relationships between variables were examined depending on PLS-SEM. The findings reveal a direct significant relationship between CPVCA and customers` loyalty; in addition, to indirect relationship, through the partial mediating role for customers` satisfaction and relationship strength. Research implications and limitations are presented.


The Feasibility Of Using A Phenomenological Approach To Explicate The Experience Of Being-In-Community: Experience Of Reviving The Marine Heritage In Bahrain, Islam Hamdy Elghonaimy, Layal Tahsine Ahmed Channaa Nov 2021

The Feasibility Of Using A Phenomenological Approach To Explicate The Experience Of Being-In-Community: Experience Of Reviving The Marine Heritage In Bahrain, Islam Hamdy Elghonaimy, Layal Tahsine Ahmed Channaa

BAU Journal - Creative Sustainable Development

The strategic location of Bahrain and its wealthy marine and coastal environment were the main drivers for the country’s flourishment before the discovery of oil. For a long time, Bahrain has functioned as a pioneer maritime trade center and represented a significant trade transit route between the east and west that transfers the affluent marine productions. This mainly formed an eminent cultural heritage for the country reflected within its inveterate maritime history and the authentic bond between the Bahraini grandparents and the sea. Unfortunately, along with the life evolution, this bond became weak and the biodiversity of the country’s marine …


Extensive Descriptive Literature Review Revealing The Impact Of Banking Secrecy On Money Laundering: Prominence On The Lebanese Banking Sector, Nour Mohamad Fayad, Sara Karam Nassredine Nov 2021

Extensive Descriptive Literature Review Revealing The Impact Of Banking Secrecy On Money Laundering: Prominence On The Lebanese Banking Sector, Nour Mohamad Fayad, Sara Karam Nassredine

BAU Journal - Creative Sustainable Development

Worldwide financial institutions face complexity in balancing between business ethical standards on one hand, and the act of competitiveness on the other hand. Thus, while selecting their customers they seek customers that lead them to the optimum position of competitiveness in the market, taking into consideration the act of financial investigation to avoid money launderer customers. Money launderer customers seek to deal with financial institutions to proceed with operating their financial crimes. Therefore, this paper spots the light on “money laundering” alongside with the impact of banking secrecy on money laundering with prominence on the Lebanese banking sector. Thus, in …


Factors Influencing Outsourcing Of Accounting Functions In Lebanese Small Medium-Sized Enterprises, Rasha Mohamad Mahboub Mrs. May 2021

Factors Influencing Outsourcing Of Accounting Functions In Lebanese Small Medium-Sized Enterprises, Rasha Mohamad Mahboub Mrs.

BAU Journal - Creative Sustainable Development

Accounting functions (AF) play a significant role in aiding firms to sustain competitive advantage (CA). However, small and medium-sized enterprises (SMEs) face troubles handling basic AF. This is primarily due to their dearth of proficiency and infrastructure. Consequently, outsourcing has come to be a substantial aspect of the thorough strategy of any SME to leverage its CA. In spite of the fact that outsourcing became very popular topic, this area has not been studied fully in emerging countries like Lebanon specifically in the industrial sector. Thus, this research aimed at examining the main factors affecting AF outsourcing in the Lebanese …


Establishing A New Restoration Strategy To Use Nanomaterials In Reviving Damaged Buildings Post-Disaster, Khouloud Walid Darwiche May 2021

Establishing A New Restoration Strategy To Use Nanomaterials In Reviving Damaged Buildings Post-Disaster, Khouloud Walid Darwiche

BAU Journal - Creative Sustainable Development

Nanotechnologies are a new solution of many problems of contemporary society, by creating products and processes for more specific uses with less environmental impact throughout their life cycle. The use of new technology such Nanotechnology in the restoration of damaged buildings post-disaster will be a contemporary solution to achieve sustainable development. After the explosion of Port of Beirut in August 4, 2020, it is necessary to search a new technology that restore and retrofit damaged buildings and in the other hand, to achieve the architectural quality, comfort and energy saving, in addition to its impact on energy consumption rates, its …


The Advantages And Limitations Of E-Commerce To Both Customers & Businesses, Majed Al Tamer May 2021

The Advantages And Limitations Of E-Commerce To Both Customers & Businesses, Majed Al Tamer

BAU Journal - Creative Sustainable Development

One of the major new trends affecting the business world, the consumers and the economy is the emergence of e-commerce. In this paper, we will analyze both its advantages and limitations, clarifying the future impacts of this rapidly growing phenomenon. We will clarify the advantages that e-commerce helps businesses achieve, such as increasing their customers, penetrating new markets, reducing financial costs as well as enhancing customer satisfaction levels and retention rates. We will also showcase the various advantages that e-commerce provides customers such as the grater accessibility to a wider variety of products from numerous vendors, enhanced connivance in the …


Effect Of Corporate Social Responsiblity Activities On Employee Engagement In The Lebanese Pharmaceutical Field, Ola Bazaza May 2021

Effect Of Corporate Social Responsiblity Activities On Employee Engagement In The Lebanese Pharmaceutical Field, Ola Bazaza

BAU Journal - Creative Sustainable Development

This paper seeks to explore the interrelationship between corporate social responsibility (CSR) and employee engagement; first theoretically by reviewing the literature and secondly by surveying different respondents from across Lebanon working in different pharmaceutical fields. The aim of this paper was to seek a correlation between corporate social responsibility and how it would impact employee engagement and enthusiasm and if it would result in better return towards society. The data collected from the surveys was computed using SPSS program and the results in hand were analyzed in order to seek out the relation between the two studied factors. The results …


Descriptive Literature Review To Classify And Analyze Growth Of Chinese Firms From 1990’S Until 2018, Sara Karam Nassreddine, Nour Mohamad Fayad May 2021

Descriptive Literature Review To Classify And Analyze Growth Of Chinese Firms From 1990’S Until 2018, Sara Karam Nassreddine, Nour Mohamad Fayad

BAU Journal - Creative Sustainable Development

This paper presents an understanding of the economic situation of the Chinese firms and their growth model, using a descriptive research model with an extensive literature review of factors argued to be generating growth and persistent high-growth in China. The selection of reviewed and embedded papers included several quantitative, as well as qualitative papers for analysis from the 1990s until 2018. Thus, the descriptive literature review was used as the methodology by which researchers present the history of the firm’s development and discuss the work of others using scientific arguments and comments. The examination has revealed that numerous factors discussed …


Optimised Retrofit Strategies For Energy Reduction And Comfort In Dwellings For Future Climate Scenario In Southeast England, Bahaa El Dine Abou El Khoudoud May 2021

Optimised Retrofit Strategies For Energy Reduction And Comfort In Dwellings For Future Climate Scenario In Southeast England, Bahaa El Dine Abou El Khoudoud

BAU Journal - Creative Sustainable Development

This paper aims to find an optimum retrofit scheme utilising adaptation and mitigation techniques to a Sub-urban English old house, for an inevitable future climate change. It seeks its aims by investigating the energy performance, as well as the summertime comfort of old dwellings in current and future weather predictions. Studies shows that pre-1990 building stock represents one of the least energy-efficient, as these houses were built before the introduction of building envelope directives in building regulation. Specifically, uninsulated semi-detached houses of the inter-war period can potentially be an essential target for retrofits to reach the 2030 carbon emission goal. …