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Produce Sales Comparison During A Shelf Talker Advertising Campaign In San Luis Obispo County Grocery Stores, Maxwell Hess

Agribusiness

This consumer study was conducted to assess how effective shelf talker advertisements with nutrition related health claims are at selling fresh produce. Background research was conducted to determine the appropriate displays and FDA defined label claims. The study posted visually appealing shelf talker advertisements next to their respective produce item and compared the recorded sales a week prior to the advertising campaign to the following week with advertisements. Two separate observation periods were conducted at Spencer’s San Luis Obispo and Arroyo Grande locations after the first period in June 2011 produced a surprisingly small amount of statistically significant data. The …