Business Commons^™

Examining Consumer Preferences Within The Avocado Industry: Does Point Of Origin Matter?, Sheldon Bosio

Agribusiness

The avocado market in the United States has grown immensely over the past two decades, and numerous foreign regions import avocados into the United States in order to keep up with domestic consumer demand. This study was conducted to primarily determine if point of origin is a factor consumers take into consideration when purchasing avocados. As avocado consumption has dramatically increased over the past twenty years, trying to understand consumer preferences within the avocado industry was also an important aspect of this study. A survey was conducted and gathered 290 useable responses. The majority of the respondents resided in California, …

The Economic Feasibility Of Establishing A Pine Nut Orchard In California, Jason Joseph Colombini

Agribusiness

The purpose of this project was to determine where pine nuts could be grown in California and if they would be economically feasible to grow in California.

There is very limited information for growing pine nuts in a domesticated orchard. Areas where there was a lack of information were completed with assumptions using costs for walnuts. Once all costs were determined, they were entered into an Excel spreadsheet for analysis.

It has been concluded that pine nuts could be grown in California, mainly in the far northern intermountain regions such as Modoc County. The breakeven for the enterprise would not …

Feasibility Analysis Of A Hop Farm In Edna Valley, Ca, Brandon James Spreafico

Agribusiness

No abstract provided.

Agribusiness Department Recruitment Study, Zoe Alyssa Sanchez

Agribusiness

The Agribusiness (AGB) Department within the College of Agriculture, Food, and Environmental Sciences (CAFES) of California Polytechnic State University (Cal Poly) is interested in understanding why AGB freshmen are motivated to choose AGB as their major. Consequently, this recruitment study was undertaken to assist the Department in determining why freshmen chose AGB as their major. This study also attempts to assist the Department in understanding freshmen’s overall experience applying to Cal Poly and their perceptions related to agricultural business.

Two surveys were created and used to collect data on freshmen’s overall application experience and perceptions surrounding agricultural business. The collected …

Survey Research Of The Canned Craft Beer Industry, Scott Taylor Hogland

Agribusiness

This study on the canned craft beer industry was done to see whether or not a significant correlation between one’s age and their willingness to purchase craft beers in cans exists. Furthermore, it sets out to test how creating further consumer awareness highlighting the beneficial aspects of cans versus bottles could affect one’s purchasing decisions.

In order to test the hypothesis that millennials are more open to purchasing canned craft beer, the statistical analysis software SPSS has been utilized. Frequencies have been run on every survey question to obtain an analysis of the entire population. Chi-square variance tests and independence …

A Cost Analysis Of The Addition Of An Onion Processing Line To Taylor Farms: Salinas, California, Garett Sabaska

Agribusiness

Taylor Farms has been one of the leading foodservice companies for the past 17 years. It is looking to expand its operations to include a line that would process red and yellow onions. To determine if this expansion would prove to be profitable, a projected budget for three scenarios was created. The scenarios were formulated to account for the “normal” base period, a “worst” case scenario, and a “best” case scenario. These three scenarios would account for periods where revenues and expenses were either higher or lower than the expected averages. The initial start-up costs as well as expenses of …

Grass-Fed Dairy Steer Enterprise Analysis For Alexandre Family Ecodairy Farms, Joseph Jackson Alexandre

Agribusiness

Alexandre Family EcoDairy Farms (AFEF) is a family dairy farm, producing organic milk in northern California. In the last decade, AFEF has been expanding in value added natural food enterprises, including pastured free-range eggs, pastured pork and grass-fed beef.

This study focuses on the analysis of an organic grass-fed ground beef from dairy-beef cross steers coming from AFEF. The grass fed beef enterprise was analyzed by adopting a UC Davis cost and returns study, modifying it to AFEF production limitations and conditions. Through partial budgeting analysis, opportunity costs were discovered leading to breakeven prices for the final grass fed ground …

Feasibility Study For A Brewpub, John Galante, Daniel Price

Agribusiness

No abstract provided.

A Feasibility Study Of Agricultural Production Of Brussel Sprouts, Cabbage, And Kale For San Ysidro Farms, Roy Orion Killgore

Agribusiness

The purpose of this study was to determine whether it is more profitable for San Ysidro Farms to establish a new commodity mix and grow brussel sprouts, cabbage, and kale in replace of broccoli and cauliflower or continue its current commodity mix for production. The goal is to determine whether the new commodity mix will bring greater profits during the months of January, February, and March.

The project represents a basic comparison technique of the different commodities grown for San Ysidro. Using the current 2013 cash flow statement and others from the previous production years, a comparison amongst the different …

Feasibility Test Of San Vicente Cellar's Expansion, Taylor Lew

Agribusiness

San Vicente Cellars is a small tasting room and production facility in Ventura County. As of now, the winery’s revenue just barely covers the cost of production and other expenses. It is believed that due to their poor location the tasting room is not receiving maximum customers in reflection to the quality of the wines. San Vicente’s owner has a vision of opening an additional tasting room in a higher trafficking location. This project is based on this vision and tests whether or not this new location is financially feasible. After all costs are factored in, the breakeven point of …

Assessing A Pumpkin Butter Enterprise For Bishop's Pumpkin Farm, Meghan Bishop

Agribusiness

Bishop’s Pumpkin Farm is a 40-year-old agriculture tourism destination looking to expand their brand name. One way to do this is through value-added products and in the case of this study, by producing pumpkin butter. To determine if this would be a revenue enhancing enterprise for the business, expenses were analyzed for the ingredients in the product and the processing at an offsite processor. A break-even analysis was performed to determine a minimum price required to cover variable production prices and a minimum required price to cover total costs which would include establishment costs. The numbers were based on a …

Agricultural Credit Analysis, Tyler Culp

Agribusiness

This project was a case study completed to find a specific time where an agricultural borrower’s credit began to have problems, and to find new measures agricultural lenders can utilize as a way to predict future defaults and better analyze credit risk.

These calculations were used on actual borrower information generously provided by Farm Credit West. All information that could divulge the identity of the borrower and any private business measures taken by Farm Credit West have been purposefully omitted from this report. This project used common credit risk ratios and values: Current Ratio, Debt-to-Equity, Loan-to-Value, and Debt Coverage Ratio. …

Effects Of Sample Taste-Testing On Gluten Free Awareness And The Likelihood To Purchase Udi’S Gluten Free Products On Cal Poly San Luis Obispo’S Campus, Kylee Anne Gibson

Agribusiness

Celiac disease is becoming an increasingly recognized autoimmune pathology of the intestine caused by permanent intolerance to gluten (Niewinski 2008). For those with Celiac disease, or gluten intolerance, gluten-free foods are hard to come by, especially on college campuses. Eating gluten free products has positive health effects on numerous diseases. It has been shown that eating gluten free foods can help alleviate symptoms of numerous diseases such as ADHD, autism, and type 2 diabetes (UDI’s Gluten Free website 2012). Throughout the past few years, more gluten free companies have been advocating to promote their products on college campuses for people …

The Preferences In Wine Of Various Aged Consumers, Jacob Clinite

Agribusiness

No abstract provided.

Re-Opening A Dan’S Pet Supply Store In Hemet, California, Jeffrey Z. Harrison

Agribusiness

Abstract

The purpose of this study was to determine if Dan’s Feed & Seed should re-open a pet supply store in the town of Hemet, California. The goal was to satisfy three objectives including if Dan’s Feed & Seed could compete in the current market, if there was a demand in Hemet, California, and if Dan’s could be profitable within a two year period. Dan’s proved to be able to compete with the competition by having lower prices with two out of three competitors and could compete with the remaining competitor by providing high quality, name brand dog food that …

Feasibility Analysis Of A Microbrewery, Dylan Warren Snyder

Agribusiness

No abstract provided.

Feasibility And Economic Viability Of Establishing A Wine Grape Vineyard In Moraga, Ca, Vincent Joseph Bruzzone

Agribusiness

No abstract provided.

A Demand Analysis For The New Dow Agrosciences Insecticide, Sulfoxaflor, Among California Pest Control Advisors, Andre Lima Alves

Agribusiness

No abstract provided.

Estimated Sales And Investment Costs To Produce And Retail Gelato In The Petaluma Area, Katherine Camozzi

Agribusiness

Recent events in the California dairy have left many dairy producers with high feed costs, low profits, and low (sometimes negative) margins. Some producers have transitioned to producing value-added or artisanal dairy products to help increase the revenues earned from farm milk, particularly in Sonoma County. Because limited research exists on the business opportunities in response to a rapidly growing market for value-added products, this project explores the feasibility of starting a gelato production and retail business in the Petaluma area. To assess business feasibility, a consumer survey was created to estimate the percent of residents and non-residents who would …

Factors That Create A Positive Tasting Room Experience For The Current Millennial Generation, Lucia Annalicia Janney

Agribusiness

No abstract provided.

Gender Preferences In Wine Marketing, Cristina Lombardo

Agribusiness

When purchasing a bottle of wine, the label is the consumer’s first impression. Previous research about how different target markets react to label design and information cues have proven to have significant differences. This study was undertaken to determine how men and women view these features and cues differently. An online survey was submitted to 100 potential respondents with 69 surveys returned for analysis. Various statistical data analysis was conducted and the results are presented in this report. There was a significant difference across the genders for a label that “is colorful” and for an “organic” information cue. It is …

Job Expectations Of Agribusiness Students, Robert Richard Everett

Agribusiness

No abstract provided.

The Relationship Between Live Music And Enjoyment Of Wine, Janey Helene Cowan

Agribusiness

This study was performed in order to determine the relationship between enjoyment of music in a live setting and enjoyment of wine consumed while at the concert. Surveys were collected from 113 respondents throughout the summer of 2011 at San Luis Obispo’s “Concerts in the Plaza.” J. Lohr Vineyards and Wines was the wine sponsor throughout the summer concert series, which represented a wide variety of musical genres. Overall, 80% of the sample was women, 69% drank white wine, and 93% had tried J. Lohr wines before the event. With regard to wine opinion, 57% of the sample maintained the …

Influences On Wine Purchases: A Comparison Between Millennials And Prior Generations, Kelsea Nissen

Agribusiness

This study was undertaken to determine the factors that influence wine purchases for wine consumers in San Luis Obispo County. The study was performed in order to compare the influential factors between Millennials and prior generations.

This collected data was analyzed through the use of statistical tests. Frequency tests were used to determine which influential factors and demographics made up the largest percentages. Chi-squared tests were performed in order to determine if a relationship between influential factors and generations was present. The statistical tests of independent t-tests and analysis of variance (ANOVA) were performed to determine the differences between generations …

Web Based Marketing Plan For The Polished Pet Boarding Kennel In Santa Maria, Ca, Lauren Marie Frias

Agribusiness

The great recession in the United States has caused consumers to change their spending habits. The recession comes at a time when consumers had already become accustomed to increasing levels of service from sellers of goods and services as businesses incorporate new technologies to attract customers and improve cost efficiencies. Customers are now accustomed to and expect price competitiveness, excellent service, 24 hour availability, convenience and value added amenities. For a business to compete in this environment, it must continually find innovative strategies in the utilization of existing and developing technologies and applications to distinguish it from competitors. At the …

Paired Price Comparisons Of Farmers’ Market And Supermarket Produce In San Luis Obispo County, Paulina Janda Swenson

Agribusiness

This study was undertaken to determine whether farmers’ markets or supermarkets in San Luis Obispo County are a better outlet for purchasing fresh produce based on paired price comparisons. Prices of fifteen produce items were chosen but later reduced to six because of seasonality, were observed and recorded at three farmers’ markets and three paired supermarkets over a period of five weeks.

Once all price data was collected, each farmers’ market was matched against their paired supermarket to find which market offered a lower average price. ANOVA tests were then performed to test the mean prices of the two market …

Redesigned Wine Labels And Consumer Preferences, Alison (Ali) Maddox

Agribusiness

When purchasing a bottle of wine, the first impression the consumer gets is from the wine label. In today’s competitive market, it is important that wineries understand consumer preferences and purchasing decisions when evaluating a wine bottle. This study was undertaken to determine the relationship between redesigned wine labels and consumer preferences. A survey was distributed to residents of San Luis Obispo and 194 people responded. It was found that consumers preferred the original label to the redesigned label. Respondents listed quality, good value, and varietal and the most important wine feature and unique, eye-catching, and colorful as the most …

A Cost-Benefit Analysis Of A Fertilizer Lab On A Produce Farm In Santa Barbara County, California, Tyler Adam

Agribusiness

The purpose of this study was to determine if a fertilizer lab would be a cost beneficial way of reducing nitrogen costs and consumption for a medium-sized produce farm (The Farm) in Santa Barbara County, California. A cost benefit analysis was performed to determine if the lab, installed in 2011, would provide a net positive benefit. The analysis compares the costs of the lab to the benefits of the lab. The costs of the lab are the annualized initial investment costs (based on costs incurred in 2011), the operating costs, and the opportunity costs of the lab. The benefit of …

Partial Budgeting Analysis Of On-Site Calf Raising Versus Off-Site Calf Raising, Ashley Diana Oostdam

Agribusiness

This study examined whether it is more cost effective for a dairyman who operates two dairies (A and B) in west Texas to own-raise or custom raise his dairy calves. The two dairies currently raise calves differently: calves are own raised on Dairy A and custom raised on Dairy B. Existing resources would allow a switch to own raising on Dairy B or custom raising by Dairy A, so an analysis of the comparative costs was appropriate.

This study analyzed information on key costs associated with own raising calves on Dairy A during a 135-day period in 2011. Because differences …

Google+: Are Wineries Willing To Adopt?, Michelle Witherwax

Agribusiness

This study was performed in order to assess wineries’ willingness to adopt the social media platform Google+ as a way to market to consumers. More specifically, the study examined current social media use along with different types of brand personality to determine if these factors had an influence on a winery’s willingness to adopt this platform.

A survey was given to 50 wineries located in San Luis Obispo County, and this survey data was taken and analyzed using statistical tests. Frequency tests were used in order to determine which responses were most frequently answered and to determine the percentage each …