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Full-Text Articles in Business

Final Report: Marketing Internships With Connected, Hadi Kiani Dec 2020

Final Report: Marketing Internships With Connected, Hadi Kiani

SASAH 4th Year Capstone and Other Projects: Publications

Working as the Marketing Coordinator Intern for a tech start-up was an amazing experience. I conducted competitor research, ghostwrote blog posts, ran social media, and aided in a complete company rebrand. Connected is a software product development firm. They partner with ambitious organizations to deliver on the potential of software-powered products. Joining the company halfway through their rebrand, I was immediately thrown into the deep end. Fortunately, I was able to leverage the research and communication skills I had honed through SASAH and translate them into successful contributions. Nevertheless, I had to learn a lot about industry standards, tech jargon, …


My Internship With Scrumgenius, Alexandra Wyatt Jan 2020

My Internship With Scrumgenius, Alexandra Wyatt

SASAH 4th Year Capstone and Other Projects: Presentations

In her presentation, Alexandra Wyatt details her tasks and different roles and the work she accomplished during her internship with ScrumGenius. She discusses what she learned during her internship, including copywriting, vector image creation, and SEO and keyword targeting tactics to help boost the online presence of ScrumGenius and how the internship allowed her to hone many pre-existing skills in writing and content creation and develop new skills that will be very helpful in her future career and life.


Experiential Learning Final Report: Scrumgenius, Alexandra Wyatt Jan 2020

Experiential Learning Final Report: Scrumgenius, Alexandra Wyatt

SASAH 4th Year Capstone and Other Projects: Publications

Alexandra Wyatt reports on her internship with ScrumGenius, a digital standup bot that works to get rid of wasted time in in-person standup meetings by asking teams a few simple questions to gather metrics on their goals, tasks and blockers. This report details her tasks and different roles and the work she accomplished, as well as what she learned from working there, including copywriting, vector image creation, and SEO and keyword targeting tactics to help boost the online presence of ScrumGenius. Alexandra discusses honing pre-existing skills in writing and content creation and developing new skills that will be helpful in …