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Options Under Uncertainty: An Empirical Investigation Of Patterns Of Commitment In Display Technologies In The Flat Panel Tv Set Industry, Derek Lehmberg

Electronic Thesis and Dissertation Repository

This dissertation considers fundamental questions about real options reasoning and its application in the face of uncertainty: do firms behave as real options reasoning predicts, and are there performance benefits from its application? The concept of uncertainty is further developed by considering two primary types: technological uncertainty and market needs uncertainty. A qualitative industry level historical case study is performed on the flat panel TV industry, chosen because it exhibits high technological uncertainty and low market needs uncertainty. Real options logic predicts, in such an industry, that firms will develop and maintain technology options until uncertainty is resolved. Firm level …