Business Commons^™

Rogue Entrepreneurship, Russ Mcbride, Mark D. Packard, Brent B. Clark

Marketing & Entrepreneurship Faculty Publications

We suggest a new category of “rogue entrepreneurship,” that describes entrepreneurial activity where the core business idea violates established or expert consensus, to be contrasted with “conforming entrepreneurship,” where it does not. There are large entrepreneurial rents hidden behind a bulwark of expert consensus that predicts doom for a venture based upon a rogue and unlikely claim. The “rogue” cases, where the predominant assessment context is different from the entrepreneur’s, result in broad skepticism against the entrepreneurial claim. We explain what rogue entrepreneurship is and how it works.

“What important truth do very few people agree with you on? A …

Distinguishing Unpredictability From Uncertainty In Entrepreneurial Action Theory, Ryan W. Angus, Mark D. Packard, Brent B. Clark

Marketing & Entrepreneurship Faculty Publications

The traditional view that perceived and archival uncertainty measures are substitutable proxies for “true” environmental (entrepreneurial) uncertainty presumes an “all-seeing eye.” Adopting a representationalist epistemology, we distinguish environmental (objective) unpredictability from entrepreneurs’ subjective uncertainty, which has so far been theoretically confounded. It is, in fact, possible for an entrepreneur to be highly certain despite excessive unpredictability and vice versa. Theoretically distinguishing these constructs has fundamental implications for entrepreneurial action theory. For example, because intentional action is consciously originated, unpredictability influences action only indirectly, while uncertainty has direct effects. Outcomes, on the other hand, are directly affected by the complexity and …

Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs

Theses/Capstones/Creative Projects

LifeLoop is a senior living software company that has the potential to gain market share in a new and growing industry. By making changes to current processes, business level strategy, and corporate level strategy, the company can grow organically, faster. LifeLoop must make these strategic changes to areas of marketing and sales processes now as the industry is changing life cycle stages; the company’s movement in this window of opportunity is critical to their future success. These findings outline where LifeLoop is currently positioned and the first steps needed to grow and develop into a reputation of excellence that will …

Uncertainty Types And Transitions In The Entrepreneurial Process, Mark D. Packard, Brent B. Clark, Peter G. Klein

Marketing and Management Faculty Publications

While judgment has hitherto typically been viewed as a discrete decision process, we propose that it be conceptualized instead as a continuous and dynamic process of reassessment and revision. Adopting this approach, we revisit the nature of entrepreneurial decision making under uncertainty. We begin with a novel typology of uncertainty that defines and delineates different types of uncertain contexts. We then examine the nature of decision making within these distinct contexts, highlighting differences in how entrepreneurs make decisions within different types of uncertainty. We build these insights into a theory of the entrepreneurial process that highlights the transitory nature of …

The Strengths Of Entrepreneurs In Nebraska, Zach Zimmerman

White Papers

Nebraska has an entrepreneurial spirit in its culture. This study of Nebraska university students using the Gallup Strengths Finder attempts to identify, articulate and analyze what exactly that means.

Small Business And Entrepreneurship In Nebraska, Robert Bernier

White Papers

How does small business and entrepreneurship in Nebraska compare to its counterparts in other regions of the U.S.? What determines the rates of business formation in a community? What are the significant characteristics of Nebraska small businesses?

Encouraging Entrepreneurship: Microfinance, Knowledge Support, And The Costs Of Operating In Institutional Voids, Subrata Chakrabarty, A. Erin Bass

Marketing and Management Faculty Publications

This study focuses on the supplemented strategies of microfinance institutions (MFIs), in which the MFI offers nonfinancial services, such as entrepreneurship related knowledge, in addition to financial services to impoverished borrowers at the bottom of the pyramid (BoP). We examine two contextual factors–foreign direct investment (FDI) and loan defaults–to better understand the relationship between providing knowledge support to encourage entrepreneurship and costs of operating at the BoP for MFIs. In contexts where FDI is low and loan defaults are high, providing knowledge support to encourage entrepreneurship aggravates the MFI's costs of operating at the BoP. However, in contexts where FDI …

Racial Barriers To African American Entrepreneurship: An Exploratory Study, Joe E. Feagin, Nikitah Imani

Black Studies Faculty Publications

Much has been written in the ethnic entrepreneurship literature about the contrasting business performance of African American entrepreneurs and those from other minority and immigrant groups. Yet very little research has been conducted by social scientists on the business experiences of black entrepreneurs. In this exploratory study we examine the situation of black contractors in the U.S. construction industry, utilizing 76 in-depth interviews in one of the South's metropolitan areas. We document the nuanced character of the racial barriers faced by black contractors in several areas of the construction industry. We find racial discrimination in unions, in white general contractors' …