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University of Massachusetts Boston

Theses/Dissertations

2011

Facebook

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Facebook Addiction: Factors Influencing An Individual's Addiction, Erica Sherman Dec 2011

Facebook Addiction: Factors Influencing An Individual's Addiction, Erica Sherman

Honors Thesis Program in the College of Management

Prior research has proved that an individual could be addicted to the Internet in general, but no research has been done specifically to social networking sites such as Facebook. This study investigates how factors such as personality, gender, procrastination, boredom and ones values may affect the amount of time they spend on Facebook, further concluding that they are either overly obsessive or not about the usage thereof. Further, this study tests whether those same factors influence and individuals likelihood of facing Facebook withdrawal or Facebook devotion. Prior research was conducted using scholarly articles that focused on personality types and Internet …