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Full-Text Articles in Business
An Phuoc (A): Can Its Business Be Rescued From The Asian Financial Crisis?, Mai T T Thai, Huong T. Thai
An Phuoc (A): Can Its Business Be Rescued From The Asian Financial Crisis?, Mai T T Thai, Huong T. Thai
Mai T T Thai
Nguyen Thi Dien, the founder and owner of An Phuoc, was staring at several letters from An Phuoc’s major customers on a summer day in 1997. Although the weather was suffocatingly hot and humid, she had a chill running down her spine. One after another, the letters informed her that An Phuoc’s major orders had been cancelled and that its partners were closing their business because of the Asian financial crisis. It was clear that An Phuoc would have to close down its factories and make massive layoffs unless it could find a new market. What would it be?
An Phuoc (B): Can Its Business Model Survive The Global Financial Crisis?, Mai T T Thai, Huong T. Thai
An Phuoc (B): Can Its Business Model Survive The Global Financial Crisis?, Mai T T Thai, Huong T. Thai
Mai T T Thai
Nguyen Thi Dien, the founder and owner of An Phuoc, was deep in thought as she watched the news about the global financial crisis on a winter day in early 2008. Every TV channel, every newspaper and everyone she met had been talking about a series of financial market collapses since mid-2007. The crisis had become real now and it was going to have a great impact on global consumption. EU and U.S. markets seemed to be freezing up. The Asian financial crisis had almost killed An Phuoc about 10 years earlier, but her drastic change in business strategies and …