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Full-Text Articles in Business
Entrepreneurial Orientation In Mexican Microenterprises, Héctor Montiel Campos, Luis S. Alvarado Acuña, José Pablo Nuño De La Parra, Francisco A. Aguilar Valenzuela
Entrepreneurial Orientation In Mexican Microenterprises, Héctor Montiel Campos, Luis S. Alvarado Acuña, José Pablo Nuño De La Parra, Francisco A. Aguilar Valenzuela
Journal of Entrepreneurship, Management and Innovation JEMI
Over the past 30 years research on Entrepreneurship Orientation (EO) has provided valuable information regarding strategy, entrepreneurship and aspects of performance at the firm-level. In the entrepreneurial universe, microenterprises play a very special role in the business context of the economy. However, they have not been relatively present in the EO research. This paper studies the EO-performance relationship in a group of microenterprises in Mexico and includes the Dominant Logic (DL) as a variable that moderates this relationship. The results indicate that risk taking, proactiveness and competitive aggressiveness variables from the EO influence the microenterprise performance. In addition, the external …
Determinants, Moderators And Consequences Of Organizational Interaction Orientation, Christian Hoops, Michael Bücker
Determinants, Moderators And Consequences Of Organizational Interaction Orientation, Christian Hoops, Michael Bücker
Journal of Entrepreneurship, Management and Innovation JEMI
Interaction orientation reflects the ability of a company to interact with the individual customer and to gather information from successful interactions. Four dimensions of interaction orientation are identified in the literature: customer concept, interaction response capacity, customer empowerment and customer value management (Ramani and Kumar, 2008). This study shows that indeed a fifth dimension of interaction orientation exists and investigates the determinants, moderators and consequences of this construct. The first notable finding is that B2B companies exhibit a greater degree of interaction orientation than B2C firms. Ramani and Kumar hypothesized that in their study. We show that there are B2C …