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The Role Of Creativity In Development Of Innovation In Tourism, Elif Bascavusoglu-Moreau, Sebastian Kopera, Ewa Wszendybył-Skulska

Journal of Entrepreneurship, Management and Innovation JEMI

Creativity, innovation and entrepreneurship are slogans that have become an integral part of modern tourism economy. Creativity and innovation of tourism economy as well as the meaning of creativity in tourism business are intensely discussed. Today, creativity is being frequently analyzed as a basic feature of actions performed on a daily basis in terms of both personal and professional life, a feature that every employee is required to possess. It means that employers and, above all, the education system must feel it necessary to develop certain conditions in which human creativity can be shaped, which is understood as a system …