Business Commons^™

Context And Animacy Play A Role In Dynamic Decision-Making, Magda Osman, Alexandros Ananiadis-Basias

Journal of Entrepreneurship, Management and Innovation JEMI

Perception, judgment, and reasoning are all processes that are sensitive to cues to animacy (i.e. the presence of signals that indicate an object behaves as if it has intentions and internal goals). The present study investigated the following question: Does animacy facilitate decision-making in a dynamic control system? To address this, the present study used a dynamic decision-making task and compared behavior in four different contexts (Abstract, Animate-Social, Inanimate-Social, Inanimate- Non-social). Participants were randomly allocated to one of these contexts, and in each version they were required to learn to manipulate variables in order to bring the dynamic system to …