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Validating Perception And Use Of Mobile Social Network Service: A Cross-Cultural Comparison Study, Chengqi Guo, J.P. Shim, Xin Luo, Anil Gurung
Validating Perception And Use Of Mobile Social Network Service: A Cross-Cultural Comparison Study, Chengqi Guo, J.P. Shim, Xin Luo, Anil Gurung
Anil Gurung
The rapid developments of Social Network Services (SNS) and mobile technology have offered opportunities to revisitseminal theories of technology use in today’s socio-technical environment. Mobile technology based SNSprovides various service channels that are highly correlated with their respective service contexts, in which culturalinfluences are omnipresent. Investigating use intention in a cross-cultural mobile SNS study implies new theoreticaldiscoveries and managerial practices. This research in progress (RIP) paper suggests that important distinctions existbetween U.S. and Chinese SNS subscribers in terms of SNS use and perceptions. Taking the perspective of SNSusers, we strive to explore the effects of cultural factors (e.g., collectivism vs. …