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Articles 1 - 2 of 2
Full-Text Articles in Business
Law School News: National Housing Advocate Named To Lead Rwu's New Real Estate Initiatives 02/08/2022, Roger Williams University School Of Law
Law School News: National Housing Advocate Named To Lead Rwu's New Real Estate Initiatives 02/08/2022, Roger Williams University School Of Law
Life of the Law School (1993- )
No abstract provided.
Walt Disney And China: How Glocalization Shaped Shanghai Disneyland, Becca Maclellan
Walt Disney And China: How Glocalization Shaped Shanghai Disneyland, Becca Maclellan
Modern Languages, Philosophy and Classics Theses
This thesis applies the glocalization theory to a comparative study of the Disney theme parks in the United States and Shanghai, China. It argues that Walt Disney’s glocalization through integrating Chinese culture into the Shanghai Disney theme park brought commercial success to the company. Additionally, it also set up a good example for other businesses interested in global expansion.