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At&T Technologies' Marketing Philosophy: The Impact Divestiture Had Upon It, Cynthia Gerard
At&T Technologies' Marketing Philosophy: The Impact Divestiture Had Upon It, Cynthia Gerard
Theses
The marketing mindset at AT&T Technologies , Inc.-does one exist? This thesis is prepared by a Lindenwood College student and employee of AT&T Technologies, Inc. inspired by t he academic excellence challenge as well as established professional career objectives. The goal of this thesis is to analyze the marketing efforts instituted at this Company.
The literature utilized in conjunction with this research was derived from published material. This was done to preserve the integrity and proprietary needs of such a business . Any recommendations, analysis, and conclusions are made from the basis of this author acting in a consulting capacity. …