Business Commons^™

The Perceived Impact Of The New Rules Regarding Name, Image, And Likeness (Nil) In Intercollegiate Sports, Sam Fullerton, Ron Wade, Ronald Dick, Michael Mccall

Association of Marketing Theory and Practice Proceedings 2023

New rules allow college athletes to earn significant income from a multitude of activities common among professional athletes. These activities include allowing athletes to profit from the sale of intellectual properties that bear their name, image, or likeness (NIL); additional opportunities include blogs, social media posts, camps, and autograph sessions. Early perceptions of the impact of these new NIL rules have been far from unanimous. A sample of 404 students from five American universities provided feedback regarding their perceptions of nine NIL-related considerations: the impact that the new NIL rules have had on college sports, if the athletes benefit, whether …

Collegiate Sports Fans Perceptions And Expectations Of Personal Seat License Programs, Steve Chen, Kenneth Henderson, Evan Worrell, William Salazar

Southern Business Review

Steve Chen, DSM, is associate professor of management and marketing, School of Business Administration, Morehead State University, Morehead, KY 40351.

Kenneth Henderson, PhD, is associate professor of management and marketing, School of Business Administration, Morehead State University, Morehead, KY 40351.

Evan Worrell, BA, is recent graduate of management and marketing, School of Business Administration, Morehead State University, Morehead, KY 40351.

William Salazar, MA, is grant coordinator of the Kentucky AHED program, Morehead State University, Morehead, KY 40351.

Understanding Employee Perceptions Of Fraudulent Activities And Their Propensity To Report Those Activities Using Anonymous Tip Lines: The Influence Of Fraud Type, Perpetrator Gender, And Observer Demographics, Jane E. Baird, Robert C. Zelin

Southern Business Review

Jane E. Baird, Ph.D., is a professor of accounting, Department of Accounting and Business Law, Minnesota State University, Mankato, Mankato, Minnesota 56001.

Robert C. Zelin II, Ph.D., is a professor of accounting, Department of Accounting and Business Law, Minnesota State University, Mankato, Mankato, Minnesota 56001.

A Model For Comparative Analysis Of Business Community Expectations Of Printing Companies And Printer Perceptions Of Those Expectations, Kevin Lloyd Hudson

Legacy ETDs

The problem of this study was to compare the Statesboro, Georgia business community's expectations of printing companies to the expectations printers perceive the businesses have. All of the local printers, and a sample of the local Chamber of Commerce corporate members (non-printers) were given identical survey forms which measured their expectations and perceptions. The forms were hand-delivered, picked-up the next day and tabulated to put the data in graphical form. A comparison of the two groups revealed some agreement and some disagreement in expectations and perceptions. After completing the study, it was determined that the research method is valid and …